Senior Growth Analyst

Summary

Join Power Digital, a tech-enabled growth firm, as a Sr. Marketing Analyst to audit clients’ marketing performance. You will review marketing and business KPIs, diagnose growth constraints, and recommend modern measurement techniques. Responsibilities include interpreting Marketing Mix Models, proposing program optimizations, and determining optimal budget allocation. This role requires 5+ years of cross-channel marketing program management experience and expertise in various digital marketing platforms. You will work closely with the Data Intelligence & Sales team, communicating findings for client pitches (this role is not directly client-facing). Power Digital offers a competitive compensation package, including unlimited PTO, a flexible work environment, and robust benefits.

Requirements

• 5+ years of cross-channel marketing program management experience
• Understanding of marketing funnels and the entire digital marketing landscape
• Experience managing or work with large sets of campaigns data ($100k+ spend per month per client)
• Competence in Google Ads, Meta Ads, TikTok Ads, and/or similar self-serve platforms
• Appraisal production quota (10+ points* per month)
• Win Rate (40% +)
• Percent of Appraised GP to Won GP (50% +)
• Audit quality
• Audit speed
• Accuracy of audit output

Responsibilities

• Diagnosing: reviewing business and marketing KPIs to determine growth constraints
• Research : learning about the prospective client, their industry, vertical, similar clients and competitors, ideal customer profile, sentiment, etc
• Analysis: interpreting Marketing Mix Models to and proposing recommendations to optimize the marketing program based on those results
• Planning : determining the best budget allocation by channel, medium, environment, objective, and stage in the funnel

Preferred Qualifications

• Familiarity with audience insight tools such as Global Web Index a plus
• Familiarity with Asana and Slack a plus
• Familiarity with statistical models such as Marketing/Media Mix Models, Causal Impact Analyses, and Regression Analyses a plus

Benefits

• Base salary + commission opportunities
• Unlimited PTO (available on day one)
• Fully flex work environment: full-remote, in-office, or hybrid
• 12 observed national holidays
• Regularly scheduled mental health and recharge days
• 401k plan with up to 4% employer match after 6 months with the company
• Unlimited opportunities for professional growth within a rapidly growing agency
• Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
• Employee Assistance Program (EAP)
• Quarterly awards and recognitions for outstanding performance
• Clear pathway to leadership for every position
• Opportunities to be involved in company DEI initiatives
• Ongoing employee development programs for personal and professional growth