Binance is hiring a
Senior Growth & Community Manager in United Arab Emirates

Summary

The job is for a Marketing Manager position at Binance, responsible for driving user adoption and revenue through innovative marketing strategies in the MENA and South Asia regions. The role requires experience in user acquisition/retention, community management, and understanding of the crypto industry.

Requirements

• Bachelor’s degree in Business Administration, Marketing or related field preferred
• Proven experience of at least 5 years in user acquisition/retention, growth marketing or a similar role, preferably in the cryptocurrency or tech industry
• Proven experience launching and managing community initiatives (e.g. building an online forum, launching an ambassador program, creating an event series, managing social media platforms)
• Deep understanding of the MENA and South Asia regions
• Strong knowledge of marketing channels and community platforms such as Telegram and Discord
• Strong understanding of cryptocurrency related terminologies and trends and have a liking for the industry
• Be able to work flexible and stretched hours to interact with the crypto community as frequently as possible
• Strong ability to multitask and work quickly under tight daily deadlines
• Proven successful experience in conducting and analyzing A/B testing
• Excellent project management
• Exceptional communication and interpersonal skills
• Ability to thrive in a fast-paced, result-oriented environment
• Fluency in English

Responsibilities

• Develop and execute innovative marketing strategies to drive user adoption and revenue
• Lead data-driven campaigns and product positioning across all marketing channels
• Analyze campaign performance metrics, adjust strategies according to results, and prepare regular performance reports
• Implement and optimize growth hacking initiatives to increase user engagement and retention
• Formulate and execute effective go-to-market plans
• Work cross-functionally between the local team and central business units and product teams
• Plan and implement community-building strategies via various local social channels and offline events
• Serve as the main point of contact for the community while collaborating with the marketing and product teams
• Manage the Binance Angels program and coordinate collaboration between Angels and the Binance team

Benefits

• Competitive salary
• Flexible working conditions
• Flat organisation
• Great Locations with a highly talented and international colleagues
• Be a part of the exciting future of the crypto-currency revolution and work on the world’s no.1 crypto-currency exchange!