Upwork is hiring a
Senior Manager Video Offline Growth Marketing in Worldwide

Summary

The job is for a Senior Manager in Video & Offline Growth Marketing at Upwork. The role involves strategic development, data analysis, agency management, cross-functional collaboration, budget oversight, innovation, and self-motivation. The position offers competitive benefits such as comprehensive health insurance, retirement plans, paid time off, remote work, bonuses, professional development opportunities, wellness programs, and family leave.

Requirements

• Demonstrable success in planning and executing multi-channel marketing campaigns, especially in video and offline channels
• Strong bias toward action and proactively turning strategies into actionable plans
• Effective agency collaboration skills
• Ambitious drive, organizational skills, and a continuous hunger for improvement
• Experience setting high standards, building and defining processes, and maintaining a relentless bias towards action to achieve marketing excellence
• Demonstrated intellectual curiosity and strategic thinking
• Outstanding written and verbal communication skills
• Ability to be a self-starter, thriving as a remote contributor with a strong sense of accountability and minimal supervision

Responsibilities

• Lead the strategy and execution of video and offline channels
• Collaborate with Brand, Creative, and Product Marketing teams
• Manage agency partnerships for campaign optimization
• Make data-driven decisions using incrementality testing and Media Mix Model
• Forecast, track, and optimize media budgets
• Innovate and champion a test-and-learn agenda

Benefits

• Comprehensive medical insurance coverage for both you and your family
• Unlimited paid time off
• 401(k) plan with matching contributions
• 12 weeks of paid parental leave
• Employee Stock Purchase Plan