Senior Lifecycle Marketing Manager

Summary

Join Alma, a company simplifying access to affordable mental health care, as a Senior Lifecycle Marketing Manager. You will lead the transformation of the consumer experience, collaborating with Marketing, Product, and Engineering teams. Responsibilities include owning the client journey, building relationships across teams, and driving experimentation. You will contribute to Alma's long-term vision and help consumers find and utilize mental health care. Success requires 4-6 years of lifecycle marketing experience with Iterable, a proven ability to build testing strategies, and strong communication skills. Alma offers a remote-first work environment and comprehensive benefits.

Requirements

• You have 4-6 years of lifecycle marketing experience, as a hands-on builder of multi-channel strategy and programs (Iterable experience needed)
• You’ve built testing strategies and measurement frameworks that drive real, incremental results—and you can speak to your successes
• You know how to size up new opportunities and can confidently turn a long list of ideas into a focused, high-impact roadmap
• You are as comfortable defining strategy as you are talking tactics & technical specs
• You speak both Marketing and Product fluently, building trusting relationships across teams and effectively communicating the impact of your work
• You approach new challenges with a mindset of resilience, confidence, and creativity

Responsibilities

• Own and elevate the full-funnel client journey, optimizing the experience for people actively seeking therapy and re-engaging those who’ve dropped out of the process
• Build collaborative relationships across Marketing & Product to shape the broader client experience and contribute to the long-term vision of how people engage with Alma
• Help consumers and clients get the most out of their mental health journey by sharing relevant & engaging information to educate and support their experience
• Lead with experimentation, helping our team to develop scalable experimentation frameworks that drive impact
• Partner with the Director of Lifecycle Marketing to shape quarterly priorities and annual roadmaps, with a focus on measurable outcomes and mid-long term growth
• Think creatively and with discipline to find low-lift, high-impact activities that drive your metrics forward, even evolving your KPIs based on the opportunities that you surface

Benefits

• We’re a remote-first company
• Health insurance plans through Aetna (medical and dental) and MetLife (vision), including FSA and HSA plans
• 401K plan (ADP)
• Monthly therapy and wellness stipends
• Monthly co-working space membership stipend
• Monthly work-from-home stipend
• Financial wellness benefits through Northstar
• Pet discount program through United Pet Care
• Financial perks and rewards through BenefitHub
• EAP access through Aetna
• One-time home office stipend to set up your home office
• Comprehensive parental leave plans
• 11 paid holidays, 1 Alma Mental Health Day, and 1 Alma Volunteering Day
• Flexible PTO