Senior Growth Marketer

Summary

Join CoinGecko, a leading cryptocurrency data platform, as a Senior Growth Marketer! You will play a key role in expanding our API's reach and adoption. Responsibilities include managing various marketing channels, producing engaging content, building partnerships, and overseeing projects. We seek a T-shaped marketer with 4+ years of experience in growing marketing channels. The ideal candidate possesses strong marketing foundations, a passion for cryptocurrency, and a bias for action. CoinGecko offers remote work flexibility, flexible hours, comprehensive insurance, virtual share options, bonuses, and various allowances.

Requirements

• Proven Ability: You are a T-shaped Marketer with 4+ years of relevant experience. More importantly you have some experience growing one (or more) marketing channels, such as social media, videos, content marketing, digital PR, etc
• Marketing Foundations: You have basic knowledge of various marketing skills such as market research, copywriting, storytelling, design (ie. Adobe, Canva), branding, UI/UX (ie. Figma), HTML/CSS and analytics (ie. GSheets, Google Analytics, SQL)
• Bias to Action: You are proactive in getting the job done and eager to find ways to upskill yourselves. You actively seek out new ways of working to improve your work, you are comfortable asking for advice. And more importantly, you apply what you learn
• Operational Excellence: You have a keen eye for detail and an exceptionally high bar for accuracy and quality. You also hold your peers to similar standards in their work
• Strong Opinions, Loosely Held: You like making decisions based on data or qualitative evidence. You have an opinion on which decision to take, but are also humble enough to embrace better ideas from others
• Entrepreneurial: You are self-motivated, resourceful, curious, creative, eager to move projects along, and yet patient enough to see things through to move the needle
• Excellent communicator: You are fluent in written and spoken English. You are a sound communicator who is able to build working relationships

Responsibilities

• Increase Digital Presence: Improve the reach of our product and brand by growing and managing all aspects of one (or more) marketing channels such as socials, videos, content, emails, digital PR, partnerships, campaigns, and ads/sponsorships
• Content Production: Manage all aspects of content production within your channel from ideation to implementation, and strive for a larger impact, including everything from market research, copywriting, basic design, and distribution. All while ensuring that we’re meeting internal guidelines and are continuously adding value to users
• Partnerships & Outreach: Build productive relationships with community partners and clients to learn how we can add value, while maximizing the reach of our products/content
• Project Management: Manage complex projects end to end by developing detailed plans, collaborating with internal & external teams when needed, improving workflows and guidelines, and ultimately ensuring the delivery of high quality output
• Stay Plugged-In: Stay up-to-date with the latest cryptocurrency and marketing trends. Conduct customer, competitor and general market research to remain relevant
• Planning & Strategy: Actively seek out ways to improve the effectiveness of what we do. Collaborate with team leads to ensure that plans are aligned towards a common goal by reviewing progress and priorities on a quarterly basis, and building a good understanding of what our users want/need
• Improve Playbooks: Besides improving upon existing workflows and guidelines, create new playbooks from scratch when needed. Participate in knowledge sharing activities and ensure that important information is updated/documented well
• Performance Reporting: Provide regular reporting and analysis on performance metrics and effectively communicate feedback and learnings within the team. Build and/or automate new dashboards from scratch when needed
• Coaching: Able to mentor interns, junior team members, and manage freelancers
• Work closely with team members, cross-functionally, and external freelancers
• You are required to support any ad hoc tasks as required by the company

Preferred Qualifications

• Having a Bachelor’s degree in Business, Marketing, Communications or relevant fields, and B2B/SaaS marketing experience is a plus
• Domain Knowledge: Passion for cryptocurrency, blockchain, or financial markets is a huge plus
• Experience hiring and managing freelancers and/or agencies is a plus

Benefits

• Remote Work Flexibility : Work wherever you feel most productive. We also provide office space in 1Powerhouse (Malaysia) and WeWork (Singapore) if you ever feel like meeting your colleagues in person
• Flexible Working Hours : No 9-5 structure, work the hours you need to get your tasks done
• Comprehensive Insurance Coverage : We provide life, medical, and critical illness insurance
• Virtual Share Options : You'll be entitled to virtual options, with terms and conditions
• Bonus : You’ll be entitled to a bonus, with terms and conditions
• Parking Allowance : You will be given a monthly fixed allowance of RM 150 or SGD 100 to ease the cost of traveling
• Meal Allowance : You will be given a monthly fixed allowance of RM600 or SGD400 to subsidize the cost of your meals
• Learning Allowance : You will be allocated an annual budget of USD500 (claim basis) to help you continuously learn in the pursuit of your professional and personal development
• Social Activity Allowance : Want to set a date to watch a movie or play futsal with your colleagues? Get it organized and we subsidize a portion (claim basis) of the cost
• Annual Company Offsite : We gather once a year to meet each other in person, reflect on the year, and partake in social activities!