Senior Growth Marketer

Summary

Join Winona, a leading telemedicine company, as a Senior Growth Marketer to design, optimize, and analyze end-to-end growth funnels. You will collaborate with cross-functional teams, leveraging data analytics to enhance conversion rates and user experiences. This role demands a deep understanding of full-funnel marketing, strong analytical skills, and proven experience in conversion copywriting and optimization. You will be responsible for driving customer acquisition and retention efforts, building best practices, and working within US time zones. Winona offers flexible hours, unlimited PTO, paid holidays, comprehensive health insurance, referral bonuses, and professional development support.

Requirements

• Must have at least 4 years of dedicated growth marketing experience or performance marketing, with a strong focus on full-funnel design and conversion strategy
• Deep understanding of full-funnel lifecycle marketing, including acquisition, onboarding, and purchase behavior
• Strong project leadership skills with a proven ability to take a funnel concept from idea through design, build, launch, and iteration
• Demonstrated ability to audit, write, and improve conversion copy
• Hands-on experience with various landing page builders (e.g., Webflow, Unbounce, Instapage, or custom development workflows)
• Analytical rigor; comfort and proficiency with funnel metrics, cohort analysis, and A/B testing tools
• Strong communication and organizational skills; you're able to articulate complex ideas clearly and manage multiple priorities effectively
• Ability to think critically and deeply about a problem and possess a strong desire to solve them
• Collaborative, self-directed, and highly executional
• Must be willing to work within U.S. time zones

Responsibilities

• Design, test, and iterate multi-step funnel experiences, from paid media through landing pages, onboarding flows, and initial purchase
• Partner with design, development, and product teams to bring funnel ideas to life, owning the brief, QA, launch, and comprehensive reporting of performance
• Review, audit, and elevate copy across landing pages, emails, and ad creative, ensuring all messaging is persuasive, clear, and highly conversion-oriented
• Utilize tools like GA4, Mixpanel, and Looker to conduct in-depth analysis, identify friction points, and uncover significant opportunities across each stage of the customer journey
• Collaborate closely with paid media and lifecycle teams to ensure top-of-funnel messaging is perfectly aligned and consistent with mid- and bottom-funnel experiences
• Develop reusable frameworks, playbooks, and best practices for funnel design, copy audits, and overall conversion optimization

Benefits

• Flexible hours, work wherever you choose
• Unlimited Paid Time off
• Paid non-working holidays per country of residence
• Medical/ Dental/ Vision insurance (US-W2)
• Referral bonuses
• Financial support for online courses