Senior Growth Marketing and Ops Manager

Summary

Join Grafana Labs as a Sr. Growth Marketing and Operations Manager to drive the success of our Product-Led Growth (PLG) sales motion. You will bridge marketing and sales, building a repeatable pipeline for the Velocity Sales team using data, automation, and GTM expertise. Reporting to the VP Growth and Self-Serve, you'll be part of a hybrid Product and GTM organization focused on growing our freemium base and scaling our Velocity (PLG) Sales business. This role involves developing and maintaining a consistent pipeline, optimizing tools for data enrichment and automation, enhancing customer engagement, and owning performance analytics. You will collaborate closely with sales and RevOps teams to achieve shared outcomes. The role offers the opportunity to make a significant impact and gain versatile experience across marketing, operations, and sales.

Requirements

• 3+ years in growth marketing, demand gen, RevOps, or a related role with a focus on the intersection of PLG and Sales
• You probably have worked for a devtool company that has a large scale of OSS or freemium users
• You can write SQL
• Have become a power user of tools like tray.io/zapier/clay/etc
• Strong ability to interpret product usage data and translate insights into actionable strategies
• Proven track record of working closely with sales and RevOps teams to drive shared outcomes
• You resonate with the ideas presented in this blog post on the role of a ‘GTM Engineer’ and you can craft a strong narrative how you’ll become this person in your first 6 months

Responsibilities

• Develop and maintain a consistent pipeline from our self-service business for the Velocity sales team by focusing on high-intent users and delivering personalized, value-driven outreach
• Connect and optimize tools for data enrichment, automation, and generative AI to build a sales-assist machine
• Enhance engagement with customers and freemium users through automated and hyper-targeted campaigns and refined messaging
• Own the performance analytics of your funnel and campaigns
• Identify and prioritize high-potential users to engage with the Velocity sales team
• Figure out what should be automated vs have a human in the loop. You’ll do this by partnering with RevOps, MarketingOps and Data Teams and using tools like Rudderstack, HighTouch, Clay, Clearbit, LLM du jour, Salesforce…ugh, and whatever you think is necessary
• Analyze product usage data to identify key engagement opportunities and campaigns (Grafana)
• Create, automate, and manage campaigns to drive engagement and conversions using tools like Customer.io and Intercom
• Work closely with the Velocity Sales team to refine messaging and ensure seamless coordination
• Partner with the relevant leaders to monitor and report on critical metrics, including funnel health, message engagement, and pipeline performance

Benefits

• Equity
• Bonus (if applicable)
• Other benefits listed on our careers page