Senior Manager, Partner Marketing

Summary

Join insightsoftware as a Senior Manager, Partner Marketing and lead a team focused on driving engagement and growth across ISV and reseller partner channels. You will define strategies, optimize processes, and execute integrated marketing campaigns. This role requires strong data acumen, innovation, cross-functional leadership, and effective communication. You will collaborate closely with partner sales, product leadership, and other marketing functions. Responsibilities include leading campaign planning, navigating requests, deploying communication strategies, developing partner understanding, utilizing key metrics, monitoring success, administering a rebate program, partnering with sales and operations teams, and fostering a positive team environment. The ideal candidate will possess significant partner marketing and management experience within a B2B software environment.

Requirements

• At least 5-7 years of partner marketing, with at least 2-3 years management experience, in a fast-paced company
• Bachelor’s degree, preferably in Marketing or Business
• Ability to review marketing analysis to uncover underlying drivers, assess potential impact, and design metrics
• Ability to lead projects in their entirety and secure cross-functional buy-in
• Excellent written and verbal communication, with strong presentation skills
• Experience in using contact management systems, CRM, and/or marketing databases, preferably Salesforce and Pardot
• Proficient in Microsoft office suite

Responsibilities

• Lead partner marketing team members in creation and execution of bi-annual campaign plans that generate market awareness and drive opportunities with and through the channel
• Navigate various requests in balance with the strategy to clear priorities and expectations for the team, as well as build alignment with stakeholders
• Deploy effective communication strategies and collaborate with cross-functional leaders to support updates and changes to enhance partner experience and program
• Develop deep understanding of the partners and partner program, actively communicating priorities and serving as key stakeholder for indirect business
• Utilize key metrics and reports to track and analyze partner engagement, performance, and impact on revenue, as well as develop recommendations to drive improvement
• Continually monitor success of planning process and identify efficiencies, opportunities to optimize, leverage best practices
• Act as the administrator of the partner marketing rebate program, rewarding and reinforcing desired behavior from partners
• Partner with indirect sales team, partner ops, and marketing ops in lead tracking, identification, routing, and upload
• Serve as champion for your team, fostering a positive working environment and working alongside them, providing day-to-day support, to drive business goals through partner marketing strategies

Preferred Qualifications

Preferably experience working in a B2B software or SaaS environment (working with ERPs and financial services is a major plus)

Benefits

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