Senior Product Marketing Manager

Summary

Join Headway as their Senior Product Marketing Manager, Providers, and play a key role in scaling their product marketing function. You will be responsible for product marketing for their provider audience, including messaging, launches, and sales enablement. This position requires a deep understanding of the market and customers, leading product launches, and creating sales assets. You will also manage a team of PMMs. The ideal candidate has 7-10 years of product marketing experience, preferably in health tech, and a proven track record of driving results. Headway offers competitive compensation and benefits, including equity, comprehensive health insurance, parental leave, and professional development opportunities.

Requirements

• 7-10 years of product marketing experience, preferably in health tech
• Hired/managed product marketers and love managing people
• Strong track record of driving quantifiable results

Responsibilities

• Become an expert on our provider product – develop a deep understanding of the market, our competitive landscape, and our customers
• Own provider positioning and messaging (including personas) to elevate the quality of our marketing and sales motions
• Lead product launches, working closely with cross-functional partners (product management, marketing, comms, design, enablement, clinical, sales, CX, ops)
• Create strategic sales assets and broad education around how to best position Headway and our value propositions
• Partner with our content and growth marketing teams to create content — landing pages, emails — that improve our top of funnel metrics and partner with our sales team to optimize our sales cycle
• Hire and manage a team of PMMs to support provider product(s)

Preferred Qualifications

• Empathetic and relationship-obsessed – both with internal collaborators and customers
• Seek an environment that fosters individual growth through open-feedback and a high-autonomy
• Thrive in the unknown, and seek out opportunities to dive into unfamiliar challenges, roll up your sleeves, learn new skills, and drive towards solutions
• Motivated by the opportunity to make an impact on one of our generation’s defining problems, accessible mental healthcare

Benefits

• Equity Compensation
• Medical, Dental, and Vision coverage
• HSA / FSA
• 401K
• Work-from-Home Stipend
• Therapy Reimbursement
• 16-week parental leave for eligible employees
• Carrot Fertility annual reimbursement and membership
• 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
• Flexible PTO
• Employee Assistance Program (EAP)
• Training and professional development