Sem Marketing Lead

Summary

Join Airbnb's Growth Marketing team as a Growth Marketing Lead, Pilots and play a critical role in identifying new channels and avenues for business growth. You will be responsible for the end-to-end execution of SEM growth initiatives for Experiences & Services businesses. This role involves collaborating with cross-functional teams, developing and maintaining a roadmap of growth initiatives, building business cases, executing marketing initiatives, and reporting on results. You will need to have 10+ years of relevant SEM experience and strong analytical and communication skills. The position is US-Remote Eligible, with occasional office work or offsite attendance.

Requirements

• 10+ years of relevant SEM experience in a consumer-facing, fast-paced company
• Solid track record of successfully managing and executing large-scale SEM campaigns and cross-functional projects
• Deep understanding of the technical aspects of SEM: marketing tech stack, data pipelines, tracking, testing, analytics, etc
• Comfortable with Excel (functions, pivots, etc.), and proficient with writing and executing SQL queries
• Deep understanding of SEM strategy and management, with strong interest in how it works “under the hood”
• Strong sense of ownership and is able to deal with ambiguity, while being able to focus on efficient execution and balancing big-picture thinking
• Strong analytical skills with expertise in data-driven marketing. Exceptional communication in skills; with the ability to  communicate insights effectively to stakeholders and leadership
• Strong fluency in financial metrics, with ability to create financial models and forecasts to drive analysis and go-forward business recommendations

Responsibilities

• Develop and maintain a roadmap of new growth/marketing initiatives at Airbnb, with a focus on both global and regional efforts
• Build robust, clear and comprehensive business cases to present new ideas to leadership
• Execute flawlessly against a deployment schedule of demand driving product and marketing initiatives, report on results and recommend next steps on scaling
• Work closely with regional cross-functional partners to action on demand/ supply insights that can drive outsized business growth
• Own project management and cross-functional workflows with Product, Engineering, Analytics, Data Science, and Creative teams
• Maintain strong relationships with Marketing Ops and Marketing Technology teams by having a deep understanding of our tech and tooling needs
• Conduct regular, extensive experimentation to facilitate rapid learning and application of any insights
• Own comprehensive daily, weekly, monthly reporting of all relevant program KPIs and influence the build of the right dashboards to track and socialize performance
• Present updates, findings and recommendations to leadership through decks and in-person presentations

Benefits

US - Remote Eligible