Remote Senior Growth Marketing Manager

Summary

Join our fast-growing, profitable technology business as a Senior Growth Marketing Manager to drive awareness, engagement, and lead generation for Triptease.

Requirements

• 4+ years of experience in digital marketing roles preferably within a B2B environment
• High proficiency in HubSpot
• Familiarity with automation platforms like Make.com or similar
• Strong understanding of ABM tactics and hyper-personalisation
• Experience with multi-channel marketing strategies, including SEO, email, social media, paid media, content marketing, out-of-home, and direct mail
• Excellent analytical skills with a passion for data-driven decision-making
• Ability to work collaboratively across all functions of our business
• Proactive mindset with a track record of initiating successful projects
• Strong problem-solving skills and adaptability in a fast-growing environment
• Budget management experience
• Familiarity with generative AI tools
• Knowledge of database management and funnel optimisation

Responsibilities

• Lead Demand Generation Initiatives: Own and execute campaigns from start to finish, driving brand awareness and generating high-quality leads
• Optimise Lead Generation Channels: Manage and refine our existing channels like email marketing, social media, SEO, and PPC. Explore and test new channels to expand our reach and improve ROI
• Drive Conversion Rates: Develop and implement strategies to increase conversion rates throughout the marketing funnel using A/B testing and data analysis
• Accelerate use of AI and Automation: we’re all in on Gen AI and automation platforms in our marketing efforts. You will be expected to develop deep cutting edge expertise in this area
• Leverage Data for Campaigns: Use first-party and third-party data to craft personalised and targeted marketing campaigns that resonate with our audience
• Implement ABM and Personalisation: Employ Account-Based Marketing tactics and hyper-personalisation to engage key accounts and specific audience segments
• Initiate New Projects: Proactively bring fresh ideas to the table and lead projects that introduce innovative concepts into our marketing mix
• Collaborate Cross-Functionally: Work closely with Sales, Customer Success, Product, Product Marketing, and Events teams to align marketing initiatives with company goals and enhance the overall customer experience
• Execute Multi-Channel Campaigns: Plan and deliver integrated marketing campaigns across SEO, email, social media, paid advertising, content marketing, out-of-home media, and direct mail
• Manage Lead Nurturing: Develop lead nurturing programs to move prospects through the funnel, re-engage dormant leads, and reduce churn rates
• Oversee Funnel and Database: Monitor the health of the marketing funnel and maintain the marketing database for targeted campaigns
• Demonstrate HubSpot Expertise: Leverage HubSpot for website management, form creation, contact data maintenance, email marketing, and analytics. Ensure we're utilising the platform to its full potential
• Manage Budgets Effectively: Allocate and manage the marketing budget across various channels and campaigns, ensuring cost-effectiveness and adherence to budgetary constraints
• Measure and Report Performance: Set up robust tracking and reporting mechanisms. Regularly analyse campaign performance metrics and provide actionable insights to stakeholders

Benefits

• 25 Days holiday (rising to 26 on one year anniversary then 27 on your second anniversary)
• Pension - 4% employee contribution (minimum), 4% employer matched, plus 1% tax relief directly into your pension pot
• Enhanced maternity & paternity leave
• Wellness budget* (£50 per month health and wellbeing budget)
• Learning budget - £250 per calendar year *
• Share Options
• Life Event leave (marriage, divorce, moving house, child’s first day at school, ceremony or graduation)
• Make a Difference (volunteering) day
• Daily Food Allowance (Portugal)
• Cycle to Work*
• Tech Scheme*