Senior Growth Marketing Manager

Summary

Join Airbnb's Growth Marketing team as a Senior Growth Marketing Manager and lead regional SEM initiatives. Based remotely in Singapore, Japan, or South Korea, you will own a significant portion of the SEM program, optimizing paid search across Google and Bing. You will develop optimization processes, identify growth opportunities, analyze performance data, and leverage industry trends. This role requires strong analytical skills, collaboration, and excellent communication. Success in this position will involve expanding the current SEM program and contributing to Airbnb's overall growth. The ideal candidate has 8+ years of relevant experience and a proven track record in growth marketing, particularly SEM.

Requirements

• 8+ years of relevant experience working at an in-house growth marketing team
• Great interest in, and a proven track record of owning growth marketing channels, preferably SEM
• A strong analytical mindset with the ability to connect data to creativity
• Collaborative in approach and empathetic in nature
• Strong written and verbal communication, able to translate technical concepts into easy to digest information
• Organized and with attention to detail
• Proactive desire to understand and take pride in how your work contributes to the bigger picture

Responsibilities

• Own the optimization and management of our paid search program across Google and Bing for your region, including structure & targeting improvements, keyword expansion, landing page testing and improvement of bid management processes
• Develop an effective optimization process to quickly identify and respond to changes in performance
• Proactively find new opportunities for growth and efficiency gains
• Pull and analyze reports to extract insights and transform those insights into actionable changes that will accelerate performance
• Research and leverage SEM industry trends and competitive analysis to inform marketing strategies
• Coordinate closely with teammates, sharing learnings regularly and applying proven tactics across the SEM program
• Communicate with the Growth Marketing Leadership Team - sharing performance, insights and new opportunities
• Work closely with our regional partners to fully support regional goals