Senior Growth Marketing Manager

Summary

Join Parsley Health, a leading digital health company, as a Senior Growth Marketing Manager to spearhead our next growth phase. This fully remote role (ideally NYC-based) focuses on inorganic growth channels, including performance marketing, SEO, and CRO, and managing our supplement store. You will develop impactful campaigns, optimize budgets, improve customer acquisition costs (CAC), and report performance across acquisition channels. Collaborate with the Member Marketing team for end-to-end funnel success, leading performance strategy, testing, and analytics. Parsley Health offers a competitive salary, equity stake, and comprehensive benefits.

Requirements

• 5-10 years of experience in performance marketing, growth, or acquisition roles, ideally both in DTC and healthcare
• Proven track record running multi-channel paid campaigns with clear CAC and ROAS goals
• Comfortable managing six-figure monthly budgets and reporting on every dollar spent
• Strong working knowledge of Meta ads, Google Ads, Google Analytics, Google Search Console, Meta Ads, SEO tools (Ahrefs, SEMrush), and attribution models
• Ecommerce experience
• Thrive in lean environments—can do the work, not just delegate it
• Deeply passionate about root-cause healthcare and empowering people to stay well
• Familiarity using a MacBook, Google suite, Slack and Zoom

Responsibilities

• Own strategy, execution, and performance of paid media (Meta, Google, etc.)
• Lead SEO strategy and roadmap, driving traffic growth and conversion
• Manage and grow revenue from Parsley’s Supplement Store
• Drive external agencies and freelancers across paid, SEO, and more
• Develop and maintain dashboards for reporting channel and funnel performance
• Collaborate with member marketing, product marketing, and data & analytics to align on funnel, lead quality, messaging, and creative
• Launch new member acquisition campaigns and optimize existing ones through rigorous A/B testing
• Own attribution strategy and work with technical team to improve performance tracking

Benefits

• Equity Stake
• 401(k) + Employer Matching program
• Remote-first with the option to work from one of our centers in NYC or LA
• Complimentary Parsley Health Complete Care membership
• Subsidized Medical, Dental, and Vision insurance plan options
• Generous 4+ weeks of paid time off
• Annual professional development stipend
• Annual wellness stipend