Ollie is hiring a
Senior Growth Marketing Specialist

Summary

The job is a Performance Marketing Channel Manager role at Ollie, a pet food company. The role involves testing, iterating, and scaling offline channels (80%) and supporting Ad Ops responsibilities (20%).

Requirements

• 3+ years of experience as a performance marketing channel manager
• Analytical and data driven
• Strong attention to detail and the ability to manage budgets and timelines
• Strong understanding of performance marketing, creative tracking IDs, promo codes etc
• Curious about evolving ad technologies and trends
• Collaborate seamlessly with cross functional teams
• Work hand-in-hand with channel execution owners to ensure channels are configured accurately to achieve ambitious campaign objectives
• Strong organizational skills, to document processes, and meet deadlines
• Familiarity with digital advertising platforms
• Knowledge of media planning and buying principles
• Stay current on emerging technologies and trends in the marketing space
• Ability to work in a fast-paced environment and adapt to change
• Strong problem-solving skills; ability to evaluate processes for improvements

Responsibilities

• Test, iterate and scale our offline channels, including but not limited to linear and CTV, direct mail, podcasts and radio
• Identify, design and advocate for offline channel test plans, corresponding budget and projected performance
• Manage end to end process of identifying, onboarding, launching, testing, optimizing and scaling new channels
• Map out channel and creative testing roadmap
• Collaborate with external and internal teams on creative needs
• Monitor performance metrics, using data and insights to continually improve and scale channels
• Manage timelines, budgets and resources to adhere to test and launch schedule
• Support the growth team with Ad Ops responsibilities, including promo calendar management, coordination and cross functional communication, synchronize campaign, promo and launch efforts across channel owners, marketing, operations, and analytics teams
• Ad trafficking: implement tracking, ensure assets are tagged correctly
• Campaign set up and asset management: manage creative swaps to deliver a seamless digital experience between tentpole, promotional and evergreen campaigns
• Spend tracking: ensure accurate spend tracking and budget management, manage daily performance tracking document
• QA: ensure URLs and QR codes are properly appended
• Develop and maintain project timelines as needed
• Work with attribution partners and internal teams to ensure data fidelity and accurate tracking

Preferred Qualifications

DTC, ecommerce, subscription business experience is a plus

Benefits

• Competitive salary and a stake in the company
• Sponsored 401k program with employer match up to 4%
• Comprehensive health coverage including medical, dental and vision
• Unlimited vacation policy that you're encouraged to use
• Paid parental leave
• 1-week paw-ternity leave for new dog parents
• Free Ollie subscription
• Inspiring pack members!