Billy Goat Group is hiring a
Senior Performance Marketing Specialist

Summary

Join the Marketing team at GOAT Group as a Sr. Performance Marketing Specialist, Paid Search. Responsible for managing and optimizing Google Ads campaigns, collaborating with various teams, and monitoring campaign performance.

Requirements

• 2+ years of hands-on experience with Google Shopping
• 2+ years of overall experience in Google Ads management
• Strong proficiency in Excel and analytical skills to assist in interpreting data effectively
• Experience in the economics of Google Search and Shopping
• Proven project management skills; monitoring project progress and ensuring things are moving forward
• Excellent communication skills with the ability to collaborate effectively across teams

Responsibilities

• Lead and optimize Google Ads campaigns, focusing on Shopping and Paid Search ads
• Implement A/B testing and collaborate with Product Marketing to enhance campaign performance and ROI
• Manage and optimize Google Shopping and PMax campaigns, working closely with Google partners
• Maintain and improve product feeds through GMC, collaborating with Growth Analytics for continuous optimization
• Contribute to quarterly roadmap execution via Asana, ensuring alignment with OKRs and project milestones
• Partner with international marketing teams to support global buyer and seller acquisition strategies
• Collaborate with SEO teams on integrated initiatives to optimize web performance and content marketing efforts
• Monitor and analyze campaign performance, budget allocation, and KPIs; provide actionable insights to drive continuous improvement
• Assist in managing the performance marketing budget, and contributing to sustainable growth strategies

Preferred Qualifications

E-commerce, marketplace, or online retail experience preferred