Senior GTM Strategist

Summary

Join HubSpot as a Senior GTM Strategist and play a key role in optimizing the efficiency between Sales and Marketing. You will focus on improving lead prioritization and management to boost revenue, collaborating closely with various teams. This high-impact role involves designing demand prioritization strategies, refining sales processes, developing KPIs, improving lead prospecting, aligning marketing tactics with sales needs, and continuously analyzing data for process improvements. You will act as an internal consultant, solving complex problems and driving measurable results. The position offers significant visibility within HubSpot's leadership and reports to the Director of Demand Management Strategy.

Requirements

• Be a strategic thinker with the ability to manage complexity and deliver solutions that drive measurable results
• Possess strong project management skills, with experience executing cross-functional initiatives that align teams across Sales, Marketing, and Operations
• Enjoy working in ambiguity and having exposure to a variety of workstreams
• Have a deep understanding of CRM systems and best practices, and be comfortable using data to inform decisions
• Have a data-driven mindset, with the ability to do lightweight data analysis for the sake of creating clear recommendations to the business
• Excel at creative problem-solving, identifying innovative ways to improve processes and outcomes
• Take ownership of your work and operate autonomously, driving initiatives forward even in the face of ambiguity
• Be an excellent communicator, able to distill complex information into clear and actionable recommendations for stakeholders
• Consistently deliver results by balancing long-term strategic thinking with a focus on short-term execution and impact

Responsibilities

• Design strategies to prioritize demand based on potential revenue
• Define and refine processes to improve the Sales rep experience, simplifying how they prioritize and work with leads to maximize productivity
• Develop key performance indicators (KPIs) that measure lead quality and ensure Marketing is accountable for volume and quality, while Sales focuses on effective engagement and conversion
• Drive improvements in the lead prospecting process by implementing strategies to surface and prioritize the best opportunities for sales teams
• Collaborate with Marketing to align demand acquisition tactics, ensuring that they generate leads that are well-matched to our Sales team’s needs and capacity
• Continuously analyze data and use insights to recommend and implement improvements to the way leads are prioritized, routed, and worked

Benefits

• Cash compensation range: 118,500-154,000-189,600 USD Annually
• The cash compensation above includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles
• In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs)
• Some roles may also be eligible for overtime pay
• At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee, or work from the Office