Marketing Lead

Summary

Join Clearmatics, a blockchain protocol engineering company, as their Marketing Lead for the Autonity Project, an EVM-based public blockchain for decentralized derivatives clearing. You will lead all marketing initiatives, develop and implement go-to-market strategies, manage social media and community engagement, and grow Autonity's brand awareness within the blockchain and DeFi spaces. This role requires extensive experience in blockchain marketing, specifically within Layer 1 protocols and DeFi communities. Success in this position demands a proven track record of marketing to niche, technical audiences, strong analytical skills, and exceptional communication abilities. You will work closely with the CEO and cross-functional teams to align marketing efforts with overall business goals. The ideal candidate is a highly proactive, results-driven individual passionate about blockchain and decentralization.

Requirements

• Experience marketing specifically for a Layer 1 Blockchain, Decentralised Finance, or a Derivatives Project
• Bachelor’s degree in marketing, communications, business, or a related field
• 5+ years of direct marketing experience, with a proven track record in Blockchain marketing
• In-depth knowledge of Layer 1 blockchain networks and DeFi
• Proven track record marketing to niche, highly technical, and hard to reach communities
• Proven experience bringing innovative solutions and ideas to solve complicated challenges
• Ability to identify critical priorities that lead to growth opportunities
• Ability to manage multiple projects simultaneously and seamlessly, and meet deadlines
• Strong analytical and conceptual skills, with a data mindset and the ability to build and optimise data-driven marketing strategies
• Exceptional communication, organisation, and project management skills
• Ambitious self-starter, results driven, and highly proactive – you enjoy a challenge!
• Passionate about blockchain and decentralisation

Responsibilities

• Lead all marketing initiatives, taking responsibility for Autonity’s growth and visibility
• Develop, implement, and lead successful and innovative go-to-market (GTM) and growth strategies by collaborating with cross-functional teams
• Develop methods for data-driven decision-making; set growth metrics for campaigns, engagement and events, and communicate effectively about the analytical insight
• Oversee and lead the growth, management, and content strategy of Autonity’s social media and community (X, Medium, Discord, Linkedin and Telegram), promoting high engagement and product loyalty
• Grow Autonity’s product and brand awareness and generate hype within Blockchain and DeFi spaces
• Structure and launch new programs, events, campaigns, and initiatives focused on growth marketing and branding, identify effective marketing collaborations to maximum amplification
• Work closely with the CEO and leadership from other functions (e.g. Engineering and Operations) to ensure that Marketing is aligned with the overall business strategy and goals
• Manage and optimise marketing resources in a startup environment, allocating resources effectively for maximum impact

Preferred Qualifications

Bonus points for derivatives