Senior Influencer Manager, Experiences and Services

Summary

Join Airbnb's Channel Communications team as a Senior Influencer Manager, Experiences and Services, playing a pivotal role in crafting and executing compelling influencer campaigns across various platforms like TikTok, Instagram, and Twitter. You will cultivate relationships with social media influencers, collaborate with cross-functional teams and agencies, and leverage data analytics tools to optimize campaign performance. This 6-12 month contract position is remote-eligible within specified US states. The ideal candidate possesses 7-9 years of influencer marketing experience, a Bachelor's degree, and a proven track record of successful influencer collaborations. A passion for pop culture and trends is essential. The role involves developing and implementing a dynamic social influencer program aligned with overarching communications objectives.

Requirements

• 7-9 years experience in influencer work
• Bachelor’s Degree
• Knowledge and expertise in building and executing influencer strategies across Instagram, TikTok and Twitter/ X
• Proven body of work and direct 1:1 experience working with influencers, including passion-based and/or tech/ product for large-scale and bespoke brand collaborations
• Strong influencer relationships
• Excellent writing and verbal communication skills
• Experience working with and managing multiple stakeholders
• Excellent attention to detail
• A passion for pop culture and trends
• Working knowledge and familiarity with social listening and influencer management tools i.e. Sprinklr, CreatorIQ

Responsibilities

• Support the development and implementation of an advanced social influencer strategy, collaborating with cross-functional teams and partners to establish ambitious goals and define influencer roles
• Cultivate and manage relationships with social-first content creators and influencers
• Collaborate with external agencies to foster an environment that inspires and facilitates authentic storytelling
• Conduct comprehensive research on influencer insights, delving into target audience behaviors and preferences, and staying abreast of emerging trends to inform influencer selection and content strategies
• Play a pivotal role in identifying trends, opportunities, and social conversations, leveraging insights to execute timely strategies
• Support implementation of a sophisticated approach to monitoring, tracking, managing, and analyzing influencer campaigns, utilizing advanced analytics tools such as CreatorIQ and Sprinklr

Benefits

This position is US - Remote Eligible