Senior Web Experience Manager

Summary

Join Deel, a rapidly growing SaaS company, as a Senior Web Experience Manager and optimize Deel.com's conversion performance, lead A/B testing, collaborate with cross-functional teams, and manage the CMS. You will leverage data-driven insights to enhance the website's user experience and SEO performance. Responsibilities include A/B testing, data analysis, collaboration with designers and developers, content optimization, and CMS management. The ideal candidate possesses 5+ years of experience in website optimization, expertise in CRO and SEO, and proficiency in relevant tools. This role requires strong analytical, communication, and problem-solving skills. Deel offers competitive pay, stock grant opportunities, flexible remote work, and additional perks.

Requirements

• 5+ years in website optimization, with demonstrable experience in CRO, SEO, and CMS ownership
• Fluent in Optimizely, Amplitude, Google Search Console, and Screaming Frog
• Strong analytical and critical thinking skills — you're comfortable questioning experiments or ideas that don’t make business sense
• Deep understanding of modern SEO practices (technical and content)
• Experience leading A/B testing roadmaps and interpreting performance data independently
• Adept at balancing speed with high quality, knowing when to prototype fast and when to optimize for scale
• Experience working with a project management system, such as Jira or Airtable
• Excellent written and verbal communication skills, with the ability to articulate details and technical concepts to both technical and non-technical stakeholders
• Strong problem-solving skills and a proactive approach to risk management and issue resolution
• Highly organized with strong attention to detail and the ability to manage multiple projects and deadlines simultaneously
• Familiarity with global localization/translation workflows in CMSs
• Experience working on B2B SaaS websites with multi-regional or multi-lingual audiences
• Understanding of marketing funnels and lead-gen strategies

Responsibilities

• Own Deel.com’s conversion performance metrics across core marketing pages
• Lead A/B and multivariate testing via Optimizely, working in collaboration with our CRO agency to identify high-impact opportunities and recommending data-driven experiments
• Collaborate with analytics to interpret Amplitude data to inform optimization hypotheses and validate test outcomes
• Partner with UX/UI designers to iterate on layout, messaging, and flow based on conversion goals
• Making tactical changes to forms, CTAs, layouts, and messaging to enhance conversion flows
• Identifying friction points through tools like Amplitude and executing fixes and enhancements
• Critique the website consistently with the mindset of a prospective customer
• Collaborate with Senior Website SEO & Content Manager for on-page SEO efforts using tools like Google Search Console, Screaming Frog, and Ahrefs/SEMRush
• Perform regular audits to uncover crawl, indexation, and internal linking issues
• Drive the optimization of content structure, metadata, and schema to improve organic rankings and user intent satisfaction
• Implementing optimized metadata, structured content, and internal linking
• Supporting audit implementation, resolving crawl/index issues, and ensuring site health
• Refreshing and enhancing existing content based on SEO performance and intent alignment
• Collaborating with the Website Localization Manager to ensure search performance across languages and markets
• On an ad-hoc basis, aid in building pages within the CMS platform used by marketing (Strapi)
• Collaborate with developers and content stakeholders to maintain efficient workflows and ensure website updates follow brand and performance standards
• Train content and marketing teams on best practices for CMS usage and content hygiene
• Act as a strategic partner for Product Marketing, Growth, and Demand Gen teams by evaluating the effectiveness of website updates and campaign-driven landing pages
• Proactively push back on poorly scoped or low-impact test ideas with tact, data, and clarity
• Influence upstream decision-making on how website experience supports pipeline and brand growth

Preferred Qualifications

Agency as well as SaaS background would be beneficial due to liaising with multiple cross functional stakeholders

Benefits

• Stock grant opportunities dependent on your role, employment status and location
• Additional perks and benefits based on your employment status and country
• The flexibility of remote work, including optional WeWork access