Senior Manager, Analytics

Summary

Join Weber Shandwick as a Senior Manager, Analytics Lead and leverage your social media data proficiency to advise on strategic client decisions. You will gather insights, inform earned social activity, and collaborate with other reporting leads. Responsibilities include overseeing organic social reporting, recommending engagement strategies, producing benchmarking reports, and presenting data to stakeholders. The ideal candidate possesses a Bachelor's degree, 5-7 years of relevant experience, strong analytical skills, and proficiency in Microsoft Office tools and social listening software. Remote work is possible with an Eastern Time Zone schedule. A comprehensive benefits package is offered, including medical, dental, vision, 401k, tuition reimbursement, and paid leave.

Requirements

• Bachelor’s degree in marketing, PR, communications, analytics, or related field
• 5-7 years of experience as a social analyst, digital researcher, or earned media analyst
• Strong analytical skills and an appetite for curiosity and confidence in identifying insights
• Ability to manage projects from beginning to end while working collaboratively with other team members
• Comfortable with Microsoft Offices Tools with strong skills in Excel and PowerPoint
• Proficiency writing Boolean and/or using a social software tool (ex. Brandwatch, Talkwalker, Sprinklr)
• Excellent written and strong presentation skills
• Ability to find meaning in data and to visualize data effectively

Responsibilities

• Be an SME on listening tools, oversee organic social reporting and produce it
• Recommends earned social engagement, content strategies, media outreach opportunities and content creator outreach based on social media insights
• Produce benchmarking reports across social channels and activations
• Research content creator opportunities based on demographics, event type, and social channels, and collaborates with the Creator Lead on recommendations for outreach
• Presents data in an engaging way to internal stakeholders to help inform a strong earned social strategy
• Ensure our social reporting tools are best-in-class and stay up to date on social reporting capabilities in the marketplace
• Takes ownership of the quality of social data and evolving its use in reporting
• Collaborates with social analysts in other departments at global automaker

Preferred Qualifications

• Experience with influencer measurement
• Strong data visualization skills and experiencing using Power BI or Tableau
• Automotive or technology PR industry experience
• Crisis reporting experience

Benefits

• Medical
• Dental
• Vision
• 401k (with employer match)
• Tuition Reimbursement
• Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
• MyDays – Flexible holiday schedules
• Short-Term Disability
• Paid Employee Family Leave
• Family Building Benefit