Nutrafol is hiring a
Senior Manager, Remote - United States

Summary

The Senior Manager, Amazon Onsite Marketing and Media will execute strategies to deliver growth on Amazon by attracting and acquiring new customers, improving retention rate, and reducing churn. The role requires a media and digital marketing specialist with 4+ years of experience in Search and Programmatic (DSP) Amazon advertising, content development, and reporting.

Requirements

• Bachelor’s degree preferably in advertising, marketing, or business management
• 4+ years of experience in Search and Programmatic (DSP) Amazon advertising, content development, and reporting
• 3+ years experience with analytics tools, business and shopper insights, data-driven planning and optimization
• Experience managing media budgets and optimizing allocation for highest ROI
• Hands-on experience tracking and delivering data and insights to cross-functional teams to drive business decisions
• Understanding of Amazon marketing and retail ecommerce landscape best practices, with experience in advertising
• Ability to demonstrate strong business judgment and attention to detail; ability to identify and articulate highest impact initiatives

Responsibilities

• Own execution of strategies for attracting and acquiring new customers on Amazon, in order to meet KPIs & maximize ROI
• Implement media campaigns, monitor activity against budgets, and track performance to increase new customer entry, improve retention rate, and reduce churn
• Leverage data to provide performance reporting, conduct in-depth analysis, and derive actionable insights to inform optimization strategies for enhanced performance
• Drive execution of analytics projects and creative asset development to enhance indexing, rank, and run rates of paid efforts, for brand growth and visibility on Amazon
• Identify and execute against learning objectives to drive continuous performance improvements through testing, analysis, and reporting
• Develop and manage communications with external agency partners and cross-functional teams to drive highly incremental return
• Collaborate with cross-functional teams to deliver on marketing initiatives with focus on Amazon best practices, guidelines, and key learnings

Benefits

• Fully remote work experience
• Comprehensive medical, dental, and vision package, including FSA program
• 401K with 50% match
• Quarterly Bonus Program
• Flexible PTO
• Two company-wide wellness breaks every day
• Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
• Monthly wellness stipend
• Monthly internet stipend
• Monthly cell phone stipend
• Annual learning & development stipend
• Wellness Program, including virtual Wellness Sessions & No-Meeting Wednesdays
• Free meditation app membership (Headspace)
• Free Nutrafol subscription
• Pet insurance and benefit programs