Remote Senior Manager, Promotional Strategy

Summary

Join Underdog, a fast-growing sports gaming company, as Senior Manager of Promotional Strategy to oversee promotional activities and develop comprehensive strategies that drive customer engagement and retention.

Requirements

• Minimum of 3+ years of experience in a management role overseeing a team and promotional spend in the gaming industry
• Strong analytical skills with the ability to interpret data and make data-driven decisions
• Experience with customer journey mapping and enhancing customer experiences through promotions
• Proficiency in using marketing automation and CRM tools, particularly Optimove
• Excellent organizational and communication skills, with the ability to collaborate across multiple departments
• Proven track record of developing and executing successful promotional strategies
• Deep understanding of the gambling industry and competitive landscape

Responsibilities

• Develop and implement comprehensive promotional strategies that align with company goals and drive customer engagement and retention
• Analyze the effectiveness of current promotional campaigns and propose enhancements
• Refine KPI approaches to understand promotional spend ROI, leading the data team to measure, track, and report promotional KPIs focused on retention and reactivation
• Continually test and improve the customer journey, identifying key inflection points from acquisition
• Ensure clear communication and organization of promotional campaigns across departments, including Marketing, Partnerships, Brand, Social, Product Operations, and Leadership
• Stay informed on industry trends and strategies to continually innovate promotional tactics to ensure the best customer experience for our customers
• Create an informed view of competitive promotional spend with accompanying insights and recommendations

Preferred Qualifications

• In-depth knowledge of sports, culture, fantasy sports, and sports betting, with a focus on industry evolution since 2018
• Expertise in leveraging emerging technologies, including AI and machine learning, to enhance promotional strategies and customer segmentation
• Advanced data analytics skills, with proficiency in tools like SQL and Python
• Proven experience in integrating promotional strategies into large-scale product roadmaps through project and product management

Benefits

• Unlimited PTO
• 16 weeks of fully paid parental leave
• $500 home office allowance
• 5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents