Senior Manager, Promotional Strategy & Partner Marketing

Summary

Join Thrive Market as a Sr. Manager, Promotional Strategy & Partner Marketing, leading promotional and brand marketing programs. You will own the promotional calendar, partner marketing initiatives, and onsite brand features, translating insights into growth strategies. Responsibilities include reimagining daily promotional strategies, analyzing campaign data, fine-tuning promotional financial forecasts, overseeing the promotional P&L for owned brands, and presenting results to executives. You will also lead partner marketing programs, own the P&L for these initiatives, manage onsite marketing features, oversee seasonal campaigns, and identify solutions to enhance workflow. This role requires e-commerce expertise, experience in managing promotional strategies, brand marketing vision, data-driven decision-making skills, and people management experience. A passion for Thrive Market's mission and a scrappy, adaptable attitude are also essential. Thrive Market offers comprehensive health benefits, competitive salary and equity, 401k matching, paid time off, and other perks.

Requirements

• E-commerce Expertise: Proven experience in e-commerce, with a strong preference for backgrounds in CPG. You understand the landscape and know how to optimize strategies for maximum impact in a digital-first world
• Promotional Strategy Leadership: Several years of hands-on experience managing and executing revenue-driving promotional strategies, with a clear point of view on what makes a campaign best-in-class and how to optimize for both engagement and revenue growth
• Brand Marketing Vision: A keen eye for brand marketing, with the ability to craft and execute compelling storytelling that resonates with partners and provides clear, measurable value. You bring relentless attention to detail, ensuring that every aspect of the brand narrative is carefully executed and impactful
• Data-Driven Decision-Maker: Comfortable pulling and analyzing data to identify trends, measure performance, and refine strategies, always using insights to drive continuous improvement and greater business impact. Bonus points for experience with overall P&L management and using data to optimize decision-making and maximize profitability
• People Management: Experienced in leading and mentoring small teams, with a track record of fostering growth, collaboration, and high performance in others
• Scrappy & Adaptable: Comfortable rolling up your sleeves and thriving in a fast-paced, constantly changing environment. You take on challenges with grit and a "can-do" attitude, no matter how much is on your plate
• Passion for the Thrive Market Mission: A deep passion for the Thrive Market mission and a commitment to healthy living. You’re motivated by making an impact on both the business and the communities we serve!

Responsibilities

• Lead the charge on reimagining our daily promotional strategy, overhauling a high-volume, fast-paced calendar to drive long-term company and category growth
• Pull, analyze, and present promotional campaign performance data on a weekly, monthly, and quarterly basis — using these insights to inform ongoing adjustments and improvements
• Use your deep understanding of what works (and what doesn’t) to fine-tune promotional financial forecasts and keep our operations running smoothly and efficiently
• Oversee the promotional P&L for our owned brands (Thrive Market Goods, Rosey, wellmade & f.a.e.), leveraging data to advise on assortment inclusion and shape ongoing strategy
• Support (and often headline!) company-wide and executive-level presentations, turning complex promotional results into clear, actionable narratives
• Lead the charge on building high-volume, high-growth partner marketing programs that put our brands front and center — collaborating across multiple arms of the Marketing team to deliver best-in-class campaigns across email, social, blog, and beyond
• Own internal P&L for partner marketing initiatives, ensuring that programs are strategically planned to meet and exceed annual funding goals
• Own strategy and execution for onsite marketing features, including homepage banners, category headers, and seasonal spotlights, partnering closely with product and design to ensure high-visibility campaigns drive discovery, engagement and conversion
• Oversee marketing efforts across all channels for key seasonal campaigns, creating fun, engaging, and seasonally relevant ideas that wow our members, drive deeper engagement, and surface new and exciting products
• Identify and implement solutions and partnerships that drive efficiency, simplify processes, and enhance workflow, ensuring high-impact (and high-touch) projects move seamlessly from concept to completion

Benefits

• Comprehensive health benefits (medical, dental, vision, life and disability)
• Competitive salary (DOE) + equity
• 401k Employer Match
• 9 Days of Observed Holidays
• Flexible Paid Time Off
• Subsidized ClassPass Membership with access to fitness classes and wellness and beauty experiences
• Ability to work in our beautiful co-working space at WeWork in Playa Vista and other locations
• Free Thrive Market membership with exclusive employee discount
• Coverage for Life Coaching & Therapy Sessions on our holistic mental health and well-being platform