Senior Manager, Channel Marketing

Summary

Join 1Password as a Senior Manager, Channel Marketing and lead the next phase of their channel strategy. You will be responsible for developing a Channel Marketing function to enable, co-market with, and incentivize distributors, resellers, and managed service providers (MSPs) to sell 1Password to their customers. You will design the process for engaging with and enabling 1Password partners, lead the creation and execution of co-marketing and MDF programs, and work closely with the GTM Partnerships team, Product Marketing, and Field Marketing to define the channel marketing capabilities to support the channel sales team. You will also be responsible for building and leading a high-performing channel marketing team to support these efforts and scale their impact globally. This is a remote opportunity within Canada and the US.

Requirements

• 8+ years experience in channel marketing strategy and program execution
• Hands-on experience in developing and executing channel marketing initiatives and co-marketing channel programs in the Cybersecurity sector
• Proven history of recruiting, developing relationships, and retaining resellers and MSPs
• A proven track record of generating pipeline and ARR through channel marketing
• Experience managing and developing direct reports, with a demonstrated ability to build high-performing teams
• Experience planning and managing partner enablement programs, and managing a partner marketing portal
• Proven ability to plan, manage, and optimize MDF budgets and programs
• Critical thinker with an ability to use data to inform decisions
• Great communicator and comfortable working across executive and C-level leaders in partner organizations
• A confident and influential partner to other partnership functions, sales, customer success, product, technology, and finance
• Strong sense of ownership to proactively identify and drive alignment in ambiguous and high-growth environments

Responsibilities

• Drive the Channel Marketing strategy, objectives, and key results in conjunction with the Marketing and GTM Partnership leaders
• Build and execute a multi-tier channel marketing program to entice MSPs, resellers, and distributors to source new business for 1Password and contribute to our pipeline objectives
• Develop partner enablement strategy
• In partnership with GTM Partnerships and Product Marketing, prepare channel enablement resources, marketing collateral and sales assets for use by partners
• Hire, manage, and develop a high-performing partner marketing team to support global channel growth and execution
• Manage and keep up to date the partner portal
• Activate new partnerships introduced into the program and work to minimize the time to first deal closing for with each new partner
• Plan and execute the co-marketing programs with top channel partners
• Manage a multi-tier MDF program to assist partners in generating pipeline and deals, and focus spending on partners delivering the strongest results
• Operate an incentives program to drive partner rep performance
• Establish relationships with priority MSPs, distributors and resellers
• Earn the right for 1Password to be their preferred partner
• Displace competitors
• Work with the GTM Partner team to accelerate business for our partners across global market dynamics
• Market to MSPs, distributors and resellers to support the acquisition of new partnerships
• Set channel marketing targets
• Report on KPIs, performance results, and be accountable for achieving the targets

Preferred Qualifications

Hands-on experience with Zift preferred

Benefits

• USA-based roles only: The annual base salary for this role is between $153,000 USD and $207,000 USD, plus immediate participation in 1Password's benefits program (health, dental, 401k and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs
• Canada-based roles only: The annual base salary for this role is between $138,000 CAD and $186,000 CAD, plus immediate participation in 1Password’s generous benefits program (health, dental, RRSP and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs
• At 1Password, we approach each individual's compensation with a promise of fair market value and internal equity commensurate with experience and specific skill set
• We believe in the power of remote work, but we also recognize that in-person connection is sometimes important to help us achieve our mission
• While we are a remote-first company, occasional travel for in-person engagement will be a part of this role
• Frequency will depend on role and responsibilities, and may include, but is not limited to, annual department-wide offsites, team meetings, and customer/industry events
• These events will typically be held in varying locations across Canada and the US
• ���� Maternity and parental leave top-up programs
• ���� Wellness spending allowance
• ���� Generous PTO policy
• ���� Company-wide wellness days off scheduled throughout the year
• ���� Wellness Coach membership
• ���� Comprehensive health coverage
• ���� Company equity for all full-time employees
• ���� Retirement matching program
• ���� Training budget, 1Password University access, and learning sessions
• ���� Free 1Password account (and friends and family discount!)
• ���� Paid volunteer days
• ���� Employee-led DEIB programs and ERGs and ECGs
• ���� Fully remote environment
• ���� Peer-to-peer recognition through Bonusly