Senior Channel Marketing Manager

Summary

Join Cognigy as a Channel Marketing Manager and develop and manage a channel marketing strategy to engage partners and accelerate the momentum of partnerships. You will oversee day-to-day operations, partner event management, content development, and channel sales. Cultivate relationships and identify opportunities for pipeline growth to shape future channel marketing strategies. This role requires a highly detail-oriented, self-motivated individual with proven success. The position is full-time, remote, and offers a competitive salary and benefits package. Cognigy is a leading AI Agent platform provider with a positive and supportive work environment.

Requirements

• Bachelor's degree in marketing, communications, or a related field
• 5+ years of experience in channel marketing, account-based marketing, or related roles
• Strong understanding of channel sales, partner ecosystems, and go-to-market strategies
• Proven experience in managing marketing budgets and executing marketing strategies
• Strong event planning and management skills, with experience coordinating tradeshows, webinars, and other partner events
• Proficiency in marketing analytics and data-driven decision-making
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
• Available to travel 2-3 times per quarter

Responsibilities

• Shape and execute a channel marketing strategy to engage partners and generate revenue; understand partners’ business objectives to build and execute agreed-upon marketing strategies
• Drive partner events, virtual and in-person, handling all event logistics, including booth strategy, registrations, agenda scheduling, staffing, giveaways and on-site production
• Plan out a regular cadence of communications for product launches, marketing activities and time sensitive updates
• Collaborate cross-departmentally to develop high-quality, multi-format joint marketing content such as case studies, blog content, and white papers
• Conduct post-event evaluations and ROI analyses, reporting results and recommendations to sales and marketing teams
• Plan and manage account-based marketing activities with the partner and sales teams, identifying key accounts and executing strategic campaigns
• Track, analyze, and report on channel marketing data to shape future strategies

Benefits

• Attractive and performance-orientated salary
• Group medical, prescription, dental and vision insurance
• Life, AD&D and short-term disability insurance
• 401(k)
• PTO
• Unique opportunity to help build and shape the company, with little hierarchy
• Flexible and remote working options
• Colleague recognition, reward and celebration events
• Global Employee Assistance Program
• ClassPass membership, giving you access to a variety of fitness and wellness experiences
• Ongoing learning and development opportunities, including LinkedIn Learning
• One paid ‘Giving Back Day' each year, so you can volunteer for a charity or community activity of your choice
• Subscription to the Calm app for you plus five friends/family members, giving you access to guided meditation, sleep stories, music, masterclasses, and much more