Senior Manager Corporate Events

Summary

Join BeyondTrust as a Senior Manager of Event Marketing and oversee the planning and execution of impactful events across North America and select global regions. Drive event strategy, manage execution, and lead a small team to support demand generation, customer engagement, and brand elevation. Partner with cross-functional stakeholders in sales, product, customer success, and brand marketing to deliver programs aligned with go-to-market priorities. This role requires strong leadership, hands-on event marketing experience, and a passion for creating memorable, data-driven event experiences. You will manage budgets, vendor relationships, and track key performance indicators. The ideal candidate thrives in a fast-paced environment and is comfortable engaging with executive stakeholders.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 5–7 years of experience in B2B event marketing, with at least 2 years managing direct reports or dotted-line contributors
• Proven track record of delivering successful trade shows and customer-facing events that drive measurable business results
• Strong leadership and project management skills; comfortable managing multiple simultaneous events in a fast-paced environment
• Familiarity with Salesforce, Eloqua, Tableau, and event tech platforms
• Exceptional communication and interpersonal skills; comfortable engaging with executive stakeholders
• Highly organized, detail-oriented, and metrics-driven
• Willingness to travel (~30–40%) based on event calendar

Responsibilities

• Contribute to and execute BeyondTrust’s event strategy aligned with corporate marketing and demand generation objectives
• Manage a calendar of regional and industry events, including trade shows, proprietary events, customer roundtables, and executive programs
• Lead event strategy for assigned markets and ensure alignment with product launches, sales goals, and regional growth plans
• Manage and mentor a team of event coordinators and specialists; provide guidance, feedback, and professional development support
• Oversee all aspects of event execution, including logistics, vendor management, speaker coordination, and on-site support
• Collaborate with internal stakeholders (content, design, digital) to create compelling event experiences and materials
• Partner with Product Marketing, Sales, Customer Success, and Field Marketing to align event content, speakers, and audiences with business objectives
• Collaborate with Creative, Digital, and Communications teams to ensure cohesive brand messaging and promotional amplification before, during, and after events
• Serve as a key stakeholder in executive briefings, speaking engagements, and C-level customer programs
• Track and analyze key performance indicators, including pipeline impact, attendee engagement, and lead quality
• Deliver post-event reports and debriefs with insights and recommendations for future improvements
• Use data to iterate on event strategy, formats, and audience targeting
• Manage budgets for owned events, ensuring high-impact execution within financial constraints
• Negotiate vendor contracts and oversee vendor relationships, including venues, production partners, and promotional suppliers
• Maintain accurate cost forecasting and reporting

Preferred Qualifications

Experience in SaaS, cybersecurity, or technology