Senior Manager, CTV

Summary

Join Resident as a Senior Manager, CTV and lead the charge in scaling CTV campaigns, optimizing performance, and driving measurable business outcomes for the Ashley Home business. You will leverage your expertise in CTV media buying, publisher networks, and demand-side platforms (DSPs) to secure the best deals and unlock new growth opportunities. The ideal candidate is a programmatic pro with a keen eye for data-driven insights and a passion for using CTV to shape omnichannel customer journeys. This is a high-impact, remote role requiring expertise in programmatic advertising and CTV media buying to drive both online transactions and foot traffic to Ashley Furniture retail locations. You will be responsible for leading all CTV media buying efforts, developing data-driven media strategies, and working closely with the data science team. The role also involves optimizing campaigns, problem-solving, overseeing budget allocation, and partnering with the creative team.

Requirements

• 5+ years of experience in CTV media buying, programmatic advertising, or advanced digital media strategy, with a proven ability to drive measurable outcomes
• Deep expertise in CTV inventory, DSPs, publisher networks, and programmatic waterfall dynamics, ensuring efficient media allocation and optimal performance
• Demonstrated success in optimizing CTV campaigns to drive both digital (website) and offline (retail) conversions, delivering impactful business results
• Skilled negotiator with extensive experience securing Deal IDs and PMP agreements for premium, high-quality inventory
• Technical proficiency in tracking pixels, impression logs, and clean rooms for advanced impression log analysis and performance insights
• Expert in deduplicating impressions across fragmented ad placements and multiple vendors, ensuring accurate measurement and budget efficiency
• Strong command of frequency capping strategies to maximize ad efficiency, minimize waste, and prevent audience fatigue
• Experience in aggregating and synthesizing fragmented data from multiple vendors and platforms into a unified performance dashboard for actionable insights
• Deep understanding of offline conversion tracking, store visit attribution, and omnichannel media strategies to bridge the gap between digital and in-store engagement
• Proficiency in Google Analytics, leading programmatic platforms (Trade Desk, DV360, etc.), and offline attribution tools, ensuring a data-driven approach to media strategy

Responsibilities

• Lead all CTV media buying efforts, optimizing CPMs, securing premium inventory, and negotiating Deal IDs and PMP agreements
• Develop data-driven media strategies to optimize CTV spend for website conversions and in-store sales
• Work closely with the data science team to refine attribution models, incrementality testing, geo-lift studies, and audience insights to measure CTV impact
• Utilize tracking pixels, impression logs, and clean rooms to improve attribution accuracy
• Build or leverage the right vendors or technologies to ensure deduplicated impressions across platforms, reducing waste and improving efficiency
• Optimize campaigns based on real-time bidding, advanced audience segmentation, and predictive analytics
• Problem-solve for aggregating fragmented data across different vendors and platforms to create a holistic view of performance
• Oversee budget allocation and pacing, ensuring alignment with aggressive spend and ROAS targets
• Align CTV campaigns with in-store promotions and regional sales priorities to drive measurable retail traffic and transactions
• Partner with the creative team to test and optimize ad variations for CTV placements, improving engagement and conversion rates
• Own and manage relationships with publishers, streaming platforms, ad exchanges, and DSP partners
• Stay ahead of CTV industry trends, programmatic innovations, and new measurement methodologies
• Ability to apply sound, independent judgment and discretion on matters of substantial importance to the company in performing duties, resolving complex problems, and interpreting policies and regulations

Preferred Qualifications

Bachelors Degree preferred

Benefits

• Remote-first workplace (since 2016!)
• Competitive salary
• Annual bonus potential
• Health, Vision & Dental Insurance
• HSA company contributions
• 401K with company match component
• ���Take what you need” PTO
• Wellness benefits
• WFH office and cell phone/internet stipend
• A FREE MATTRESS plus an awesome Friends and Family discount!