Senior Growth Marketing Manager

Summary

Join onX as a Senior Growth Marketing Manager to lead user acquisition strategy for specific verticals and support execution across others. You will drive channel strategy, manage performance campaigns, and optimize UA programs. This role requires deep mobile UA fluency, multi-million dollar budget management, and advanced measurement & attribution expertise. You will collaborate cross-functionally with various teams and champion a testing mindset for scalable growth. The ideal candidate is strategic, hands-on, data-driven, and passionate about creative excellence in performance marketing. This position offers competitive compensation, benefits, and opportunities for growth within a thriving distributed workforce.

Requirements

• A minimum of five (5) years of experience in user acquisition, performance marketing, or growth marketing
• Expertise in both mobile app acquisition (e.g., SKAN, MMPs, install and post-install tracking) and web digital campaigns (e.g., paid search, paid social, retargeting)
• Strong analytical mindset with ability to translate data into action
• Proven success managing multi-million dollar budgets across multiple channels and platforms
• Hands-on experience with SKAdNetwork, Conversion APIs, and web2app campaigns
• Deep understanding of LTV:CAC modeling, cohort analysis, and predictive LTV forecasting
• Excellent communication and project management skills, with a bias toward action and accountability
• Comfortable working in a fast-paced, highly cross-functional environment
• Ability to travel quarterly for multiple days to a corporate office or other onX strategic location, such as a Basecamp
• A shared passion for and ability to demonstrate onX’s Company Values
• Permanent US work authorization is a condition of employment with onX

Responsibilities

• Lead UA Strategy & Execution: Own and execute user acquisition strategy across the assigned vertical, while flexibly supporting channel execution across other teams and business lines. This role requires deep fluency in mobile UA
• Manage Multi-Channel UA Programs: Drive performance marketing efforts across mobile and web, including Apple Search Ads, Google App Campaigns, Meta, TikTok, DSPs, CTV, and paid search/social. You’ll work cross-channel but with a primary emphasis on mobile app acquisition, applying deep knowledge of mobile measurement and platform-specific best practices
• Budget Management & Optimization: Optimize large-scale UA budgets across channels and platforms to maximize CPA, efficiency, and LTV:CAC outcomes
• Data-Driven Decision-Making: Build and maintain campaign dashboards, reports, and insights using Excel, Looker Studio, Tableau, and other tools
• Advanced Measurement & Attribution: Apply a deep understanding of measurement methodologies, MMPs, SKAdNetwork (SKAN), and incrementality to improve optimization and attribution. You should be well-versed in SKAdNetwork (SKAN 3.0 and 4.0), including crowd anonymity, postback windows, and conversion value strategies. A strong grasp of App Tracking Transparency (ATT) and how it impacts mobile attribution is essential — including what data is available vs. lost and how to adapt UA measurement in a privacy-first landscape
• Collaborate Cross-Functionally: Partner closely with Creative, Finance, Product Marketing, Vertical Marketing, and Engineering teams to align UA efforts with broader business and product strategies
• Creative Strategy & Testing: Work with creative teams to guide paid social and performance video strategy. Run structured A/B tests to iterate on messaging, targeting, and creative performance
• Experimentation & Innovation: Explore emerging channels and tactics, and champion a testing mindset that prioritizes scalable growth and continuous learning

Preferred Qualifications

• Experience in the outdoor, mapping, or subscription app space
• Previous experience managing UA across multiple verticals or business units
• Experience working both at an agency and in-house, with a strong understanding of how UA strategies differ across environments and how to scale programs effectively in each

Benefits

• Competitive salaries, annual bonuses, equity, and opportunities for growth
• Comprehensive health benefits including a no-monthly-cost medical plan
• Parental leave plan of 5 or 13 weeks fully paid
• 401k matching at 100% for the first 3% you save and 50% from 3-5%
• Company-wide outdoor adventures and amazing outdoor industry perks
• Annual “Get Out, Get Active” funds to fuel your active lifestyle in and outside of the gym
• Flexible time away package that includes PTO, STO, VTO, quiet weeks, and floating holidays