Senior Offline Media Manager

Summary

Join OpenPhone, a leading VoIP provider, as a Senior Offline Media Manager to spearhead and expand our offline acquisition initiatives across diverse channels such as audio, CTV, OOH, and direct mail. You will be instrumental in developing, implementing, and optimizing offline media programs to reach new audiences, enhance brand recognition, and generate high-quality leads. Collaborate closely with various teams, including Growth Marketing, Creative, Content, and Product Marketing, to execute campaigns, refine performance, and explore new channels for growth. This role demands a blend of creativity and data-driven decision-making, requiring you to manage vendor relationships, monitor campaign performance, and ensure alignment with overall marketing strategies. If you thrive in fast-paced environments and are passionate about innovative customer outreach, this opportunity is ideal for you. OpenPhone offers a competitive salary, equity, comprehensive benefits, and a flexible PTO policy.

Requirements

• 5+ years of relevant experience in offline media channels (audio, OOH, CTV, linear TV, print, direct mail, etc.), including hands-on experience negotiating and optimizing campaigns, ideally with a focus on B2B or SaaS
• Proven track record of building and executing experimentation plans, including creative testing
• Experience negotiating with publishers, networks, and media vendors to secure favorable rates and placements
• Experience leading media agencies on campaign strategy and execution
• Proven ability to align offline media strategies with broader GTM and growth marketing initiatives
• Strong project management skills and ability to lead cross-functional initiatives from concept to execution
• Comfort working in fast-paced, test-and-learn environments with evolving budgets and goals
• Excellent communication skills both oral and written

Responsibilities

• Own the planning, execution, and optimization of offline media campaigns across audio (e.g., podcasts, streaming), CTV, OOH, direct mail, etc
• Manage relationships with media vendors and negotiate placements, rates, and value-adds to maximize impact and efficiency
• Monitor spend and performance daily/weekly, analyzing key metrics like reach, frequency, CPM, CPA, and ROI to inform optimizations
• Partner with creative teams to develop messaging tailored to target audience for offline formats; brief and test creative variations, and drive learning agenda to improve performance
• Collaborate with Product Marketing, Growth Marketing, Content, and Revenue teams to ensure campaigns are aligned with GTM strategy and messaging
• Test into new offline formats and publishers—bringing a test-and-learn mindset to uncover scalable growth levers
• Oversee campaign timelines, asset delivery, tracking implementation, and legal/disclosure compliance across all offline channels
• Work closely with data team and marketing operations to ensure accurate tracking and measurement of activities

Preferred Qualifications

Experience with advanced measurement and analytics, including brand lift, incrementality, and media mix modeling is a plus

Benefits

• Extensive medical coverage
• A monthly lifestyle stipend
• A flexible PTO policy
• Equity