Senior Manager of Customer Marketing

Summary

Join MagicSchool, a leading generative AI platform for teachers, as a Senior Manager of Customer Marketing. You will lead the post-user marketing journey, developing and scaling programs to transform K–12 customers into loyal advocates. This role blends strategy and execution, encompassing lifecycle marketing, community building, and content creation to enhance customer lifetime value. Collaborate with cross-functional teams to ensure customer support and empowerment. You will architect customer education strategies, manage advocacy programs, and develop engaging content. The position requires a data-driven approach and strong project management skills. MagicSchool offers a flexible work environment, unlimited time off, comprehensive health insurance, stock options, 401k matching, and a wellness stipend.

Requirements

• Experience in building and managing a customer marketing team with consistently high-output in a growing SaaS Business
• Deep empathy for educators and school leaders, with the ability to craft campaigns that meets their evolving needs that improve retention, drive expansion, and build loyalty
• Deep experience building and managing community, ambassador, or advocacy programs with measurable success
• Data-driven mindset with ability to analyze customer engagement metrics and optimize accordingly
• Strong project management skills with the ability to manage multiple initiatives and stakeholders across teams
• 7+ years of experience in customer marketing, lifecycle marketing, or community/content roles within an EdTech company
• Strong writing and content development skills across channels and formats
• Excellent cross-functional collaboration skills, especially with CX, Product, and Brand

Responsibilities

• Develop and scale programs that turn K–12 customers into power users and brand evangelists
• This role is equal parts strategy and execution—combining lifecycle marketing, community leadership, one-to-many customer education, and content development to deliver unforgettable experiences that deepen impact and extend customer lifetime value
• You’ll partner across customer experience (CX), professional development, product management and marketing to ensure our customers feel supported, empowered, and celebrated—every step of the way
• Scalable Customer Education & Certification Programs
• You’ll be the architect of MagicSchool’s one-to-many customer education strategy—owning the vision, execution, and growth of our certification courses, micro-credentialing pathways, and customer education series
• Design and evolve self-paced certification and micro-learning content to empower and activate educators
• Own and grow flagship programs (e.g. Academy, MagicStudent Webinars) in partnership with Product, CX, and Marketing to drive engagement and retention
• Customer Advocacy Programs
• Lead and scale our Pioneer/Ambassador Programs to build strong communities of practice
• Develop and operationalize customer reference, referral, and testimonial programs (e.g. G2 reviews, quotes, case study sourcing)
• Launch campaigns that recognize and reward high-value educators (e.g. awards, spotlights, loyalty initiatives)
• Customer Content & Enablement
• Develop onboarding and retention resources including guides, FAQs, one-pagers, and self-service support content tailored to different K–12 personas
• Manage updates and improvements to Help Center and Resource Hubs in collaboration with CX and Product Marketing
• Create, manage, and distribute customer content (e.g. newsletters, one-pagers, tips, FAQs, case studies, support docs, onboarding guides) to drive product adoption and client self-sufficiency
• Lifecycle & Retention Campaigns
• Partner with CX, product management, product marketing & growth marketing to build and optimize email nurturing and/or triggers for engagement, usage health, and upsell readiness
• Support Cx team in building segmented outreach campaigns for account-specific or segment-specific moments—e.g. pre-renewal playbooks, new leader onboarding, school year kickoff
• Community Building
• Cultivate vibrant user communities through events, discussion groups, and digital engagement (e.g. Pioneers, webinars, office hours)
• Foster peer-to-peer learning and idea exchange among users via online forums, success stories, and spotlight features

Preferred Qualifications

Familiarity with tools like Salesforce, Pardot/Marketing Cloud Account Engagement, HubSpot, Gainsight, Intercom

Benefits

• Work on cutting-edge AI technology that directly impacts educators and students
• Join a mission-driven team passionate about making education more efficient and equitable
• Flexibility of working from home, while fostering a unique culture built on relationships, trust, communication, and collaboration with our team - no matter where they live
• Unlimited time off to empower our employees to manage their work-life balance. We work hard for our teachers and users, and encourage our employees to rest and take the time they need
• Choice of employer-paid health insurance plans so that you can take care of yourself and your family. Dental and vision are also offered at very low premiums
• Every employee is offered generous stock options, vested over 4 years
• Plus a 401k match & monthly wellness stipend