Senior Manager, Insights And Analytics

Summary

Join the Ad Council's Mental Health Initiative as a Senior Manager, Insights & Analytics (Contract Employee)! You will play a vital role in supporting research and analytics for key mental health campaigns. Responsibilities include designing and implementing research projects, analyzing data, presenting findings, and translating insights into actionable recommendations. This contract role, potentially lasting 12 months, offers remote work flexibility and limited benefits. The ideal candidate possesses strong analytical and communication skills, experience in quantitative and qualitative research, and a passion for social change. You will collaborate with internal and external teams to ensure campaign success and contribute to the Ad Council's mission of driving positive social impact.

Requirements

• 4+ years relevant job experience, specifically work in quantitative and qualitative research, including design, analysis and reporting
• Strong understanding of a wide range of qualitative and quantitative market research methodologies
• Strong analytical and project management skills
• Adept at identifying key actionable insights, data visualization (via Excel, PowerPoint) and communicating insights and implications (oral and written) to non-researchers
• Experience developing measurable objectives and key performance indicators to guide strategic briefs and program evaluation
• Experience with multicultural marketing campaigns and coordinating multicultural market research
• Comfortable juggling multiple tasks and managing productive relationships with agencies, vendors and internal staff. Ability to easily shift between strategy and execution across clients & campaigns quickly. Careful attention to detail
• Dedication to building an inclusive and equitable work environment
• Advanced proficiency with MS Office, especially PowerPoint and Excel
• Familiarity with basic statistics; experience with SPSS a plus
• Familiarity with digital marketing metrics, such as website analytics and social media analytics
• Ability to work East Coast hours

Responsibilities

• Design, develop, implement, and coordinate research projects
• Conduct formative research on campaign issues, audience, trusted messengers, existing programs, etc., using methods such as literature reviews, landscape reviews, expert interviews, ethnographies, desk research, and qualitative and quantitative consumer research
• Conduct strategic and creative testing, such as qualitative and quantitative advertising effectiveness research
• Conduct evaluation research, including the development and support of campaign evaluation plans, brand lift studies, and existing campaign tracking surveys (which monitor awareness, attitudes and behavior over time)
• Write surveys, discussion guides, etc., and program (as needed for rapid testing research)
• Draft and distribute RFPs, award projects, and co-manage and quality assure research with third-party vendors
• Analyze data, develop captivating results presentations, identify key research insights, and translate them into recommendations for action and optimizations
• Present internally and externally to clients and constituents
• Ensure insights are translated into a compelling, integrated strategic brief and incorporated throughout the development of creative/resources
• Review campaign materials, as needed, to ensure data and audience insights are accurate and relevant
• Work with the Analytics team in capturing and reporting ongoing results to understand campaign performance
• Support key presentations and meetings with external agencies and partners, including updating slides and scheduling and meeting notes as needed
• Develop and maintain internal resources to track and communicate about research activities – including calendars, project timelines, KPI trackers, internal folders, and PowerPoint slides

Preferred Qualifications

• Experience with user experience research
• Understanding of the changing media landscape—including the latest developments in digital and social media—and its implications for marketers
• Experience with project management tools like Asana
• Strong listening, collaboration, and communication skills
• A curious mind and life-long learner
• A creative problem-solver
• Passion for working on social causes and/or having an impact in the mental health space; experience working on the topic of mental health is a plus

Benefits

• Paid time off
• Remote work