Senior Manager, Media Insights & Strategy

Summary

Join Chomps, a rapidly growing food brand, as a Senior Manager of Media Insights + Strategy. Lead the analysis and reporting of media performance across various channels, providing data-driven insights to inform marketing decisions. Develop and maintain comprehensive reports and dashboards, and collaborate with agency partners and internal teams. Own media strategy planning, scenario building, and budget allocation. Conduct competitive analysis and research to identify market trends and opportunities. This role requires strong analytical skills, experience with data visualization tools, and excellent communication abilities. The position is remote and offers a competitive salary and benefits package.

Requirements

• 6+ years of hands on full-funnel media analytics, media planning or marketing analytics experience, ideally within CPG
• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field
• Extremely strong analytical skills with the ability to translate complex data into actionable insights
• Advanced Excel skills, with experience in data visualization tools (i.e. Power BI)
• A passion for creative optimization within media strategy
• Excellent communication & presentation skills; the ability to effectively communicate large data sets to a range of audience levels
• Ability to multitask, prioritize, and exceptional time management skills
• A self-starter, with strength in owning & optimizing deliverables and key insights for a growing team
• Strong attention to detail while working in a face paced environment

Responsibilities

• Analyze and interpret media data across all active channels, including TV, video, paid social, paid search, retail media, influencer, and more
• Lead consolidated media reporting across all marketing channels, providing actionable monthly insights to marketing team and marketing leaders
• Develop and maintain comprehensive reports, dashboards, and presentations that communicate media performance metrics and insights to multi-level audiences
• Leverage advanced tools to guide decision making including MMM, incrementality measurement, brand equity, brand lift studies, Numerator insights and more
• Own media channel mix planning & scenario building, in lockstep with channel owners to allocate inputs
• Collaborate as a key stakeholder in total marketing budgeting and forecasting
• Understand channel inputs, impact on revenue and performance, and customer dynamics as you own media strategy planning wholistically to support greater marketing and sales efforts
• Use advanced analytics and data visualization techniques to uncover insights on media performance, audience behavior, and campaign trends
• Interact & collaborate with key partners on key insights initiatives and analysis including brand & performance media agency and key retail media partners
• Collaborate with key marketing channel leaders to inform, discuss and action on in-depth channel level trends identified through reporting including TV, Paid Social, Paid Search, and Retail Media channels like Amazon, Instacart, Walmart etc
• Provide recommendations to improve campaign effectiveness, working closely with the marketing and media teams to optimize media spend, targeting, and creative execution
• Provide strategic creative recommendations plans through in-depth creative performance analysis, A/B testing, and market competitive analysis
• Conduct competitive analysis and research to understand market trends, audience behavior, and emerging media opportunities in the CPG industry
• Own the development of long term media strategies across the team by providing data-driven recommendations on optimal media mix, budget allocation, and performance forecasting
• Closely collaborate across departments with the Business Analytics team to understand media impact effectiveness alongside trade spend and pricing in market, while leveraging MMM, brand equity tracking, and other tools to inform impact and long term strategy

Preferred Qualifications

Advanced degree or certifications in analytics or media planning is a plus

Benefits

• Medical, dental, and vision insurance
• 401K 6% match
• Monthly reimbursements for wellness and home office
• Unlimited PTO and 11+ paid holiday days
• Hybrid & flexible remote schedule
• Paid maternity and paternity leave
• Company-wide Continual Education budget