Senior Manager of Growth Strategy And Analytics

Summary

Join Petfolk as the Sr Manager of Growth Strategy and Analytics and drive data-driven growth. This role bridges analytics, marketing, and creative strategy, optimizing revenue and customer lifetime value. You will collaborate with various teams to build reporting frameworks, allocate resources, and identify growth strategies. Developing advanced reporting tools and attribution models is key. Location-based insights and financial optimization are central to this role, directly impacting profitability and scalability. The ideal candidate excels in data analysis, strategic thinking, and collaboration.

Requirements

• Advanced proficiency with spreadsheets and data analysis tools
• Deep understanding of marketing attribution models, performance metrics, and growth frameworks
• Proven experience working closely with performance marketers, agencies, and cross-functional teams
• Ability to present data-driven insights clearly and persuasively to diverse audiences
• Skilled in developing creative strategies informed by data
• Strong ability to balance analytical rigor with innovative thinking
• Track record of high performance in fast-paced environments
• Demonstrated ability to optimize marketing strategies for growth and profitability

Responsibilities

• Partner with Data Engineering to build and maintain a comprehensive reporting stack for performance marketing, CRM, brand, organic, and local SEO metrics
• Establish benchmarks and key performance indicators (KPIs) to track and evaluate success across all marketing channels
• Develop and implement a robust attribution framework that accounts for customer behaviors, including offline interactions like phone calls
• Generate actionable location-based insights to guide budget allocation and growth opportunities
• Create location-specific allocation strategies to maximize returns within set budgets
• Collaborate with the staffing and availability management team to optimize staffing mixes for revenue growth and profitability
• Evaluate and synthesize performance data to form strategic recommendations for maximizing growth and LTV
• Work with creative and performance marketing teams to refine campaign strategies and outcomes
• Build and maintain spreadsheet models to support strategic decision-making and financial projections
• Establish company-wide perspectives on successful campaigns and growth strategies

Preferred Qualifications

• 4-6 years of experience working at or with high growth companies
• Experience in performance marketing, CRM, and SEO
• Familiarity with creative strategy and campaign analysis
• Prior experience with location-based analytics and staffing optimization is a plus

Benefits

• This role is remote, requiring a dedicated workspace with reliable internet access
• Occasional travel (up to 10%) to headquarters or Petfolk locations for meetings and project assessments