Senior Manager, Marketing Data & Technology

Summary

Join Oportun's Marketing Data and Technology team as a data-focused technologist to build scalable consumer marketing programs. You will manage and integrate first-party data, track and configure contacts, develop data flows, and create web or app-based solutions. Responsibilities include managing Oportun's marketing technology stack, serving as a first-party data architecture expert, driving innovation in data use cases, and accelerating the transition to always-on, omni-channel marketing. Collaboration with Growth Analytics, Product Marketing, and Engineering teams is essential. You will also manage data pipelines, monitor martech trends, and ensure compliance.

Requirements

• 6+ years of relevant experience in marketing technology, data strategy, marketing analytics, or data engineering. Background in financial services, marketplaces, ecommerce, or adtech agencies preferred
• Bachelor’s degree required, advanced degree is a plus
• Strong proficiency in SQL and JavaScript, with demonstrated ability to debug JavaScript code using browser-based developer tools, particularly Google Chrome DevTools
• Hands-on experience with Customer Data Platforms (CDPs) is essential; Tealium experience is highly preferred, including tag configuration, data layer implementation, and custom extension scripting
• Familiarity with ELT workflows and data engineering practices, with exposure to modern data platforms such as Databricks and Snowflake
• Hands-on experience with other Martech and analytics tools such as Iterable, Google Analytics, DOMO, GTM, Amplitude, Branch, Google Ads, and Facebook Ads
• Working knowledge of CI/CD pipelines and source control systems, particularly using GitHub, for collaborative development and version control
• Excellent cross-functional communication skills; able to work independently across teams and time zones
• Self motivated to master technology stack and collaborate with other teams
• Expertise in first-party data strategies, including identity resolution and data stitching

Responsibilities

• Manage, configure and troubleshoot all aspects of our marketing technology stack such as Oportun's customer data platform, website, and communication & activation engine
• Serve as the subject matter expert on first-party data architecture—understanding its structure, sources, and use cases across the organization
• Drive innovation by developing monetizable first-party data use cases that deliver a competitive edge
• Accelerate the transition away from batch marketing and toward always-on, omni-channel, dynamic marketing journeys
• Work in collaboration with the Growth Analytics, Product Marketing, and Engineering teams to identify and execute marketing performance improvements
• Help manage the data pipelines between marketing technology vendors and internal databases via API and webhooks; manage and validate JavaScript tags and image pixels to ensure proper data tracking
• Monitor trends in martech, media, and privacy to maintain compliance and inform strategic decisions

Preferred Qualifications

• Familiarity with AI-driven marketing solutions and modern martech trends
• Deep understanding of first-party marketing data solutions and identity stitching
• Understanding of and familiarity with modern marketing capabilities and AI