Senior Manager, Paid Media

Summary

Join Nutrafol as a Sr. Manager, Paid Media (contract) and contribute to our growth by driving channel strategy, campaign management, and optimization across paid media channels for Nutrafol Skin. You will oversee performance measurement and optimizations across multiple channels, including TV, audio, display, and online video. Develop and execute strategies to increase new customer acquisition and optimize for efficiency. You'll be data-driven, acquisition-centric, and creative, working closely with various teams. This role reports to the Sr. Director, Performance Marketing and offers a high degree of ownership within a fast-paced, performance-driven team. The position requires 7+ years of relevant experience and strong analytical and communication skills. Nutrafol offers a competitive salary and comprehensive benefits package.

Requirements

• 7+ years of relevant experience in an integrated media role within a brand or agency; wellness and DTC experience preferred
• Hands-on experience in paid media strategy and execution, including a deep understanding of performance marketing and ability to work towards revenue, sales, and efficiency goals
• Skilled in managing and tracking budgets while identifying revenue drivers
• Proven track record of delivering measurable results in terms of performance and consideration metrics
• Able to work with and analyze large data sets quickly, accurately, and efficiently
• Ability to multitask and work efficiently in a fast-paced environment
• Strong organizational skills and ability to prioritize and meet deadlines
• Strong written, verbal communication, negotiation, and presentation skills
• Detail-oriented with strong analytical and problem solving skills
• Ability to prioritize and manage multiple tasks, adhere to tight deadlines, and unafraid to ask questions

Responsibilities

• Oversee paid media channels, including OTT, paid social, paid search, affiliate, audio (podcast, radio), YouTube, and programmatic for the Nutrafol Skin category
• Implement creative and unconventional marketing tactics to drive rapid growth
• Manage channel budget and spend, including forecasting monthly costs and reconciling discrepancies to maximize revenue and achieve KPI goals
• Articulate media strategies that grow the business, understand how the channels are impacting overall business and design future strategy based on the learnings
• Oversee the day-to-day implementation, management, optimization, and performance of campaign activities
• Design and conduct A/B tests to optimize campaign performance
• Quickly iterate on strategies based on real-time data and insights
• Develop and execute against learning objectives to drive continuous performance improvements through testing and analysis
• Demonstrate proficiency in implementing and leveraging paid social and search pixels for advanced tracking and optimization, to create custom audiences, and improve targeting
• Work collaboratively with multiple teams like Brand Marketing and Analytics to maintain an integrated approach to strategy and creative
• Analyze and provide leadership with data and media/marketing information as well as strategic analysis of campaigns
• Evangelize relevant and notable learnings, best practices, and operating procedures across teams
• Stay up-to-date with the latest paid media trends and best practices

Benefits

• Fully remote work experience
• Comprehensive medical, dental, and vision package, including FSA program
• 401K with 50% match
• Quarterly Bonus Program
• Flexible PTO
• Two company-wide wellness breaks every day
• Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
• Monthly wellness stipend
• Monthly internet stipend
• Monthly cell phone stipend
• Annual learning & development stipend
• Wellness Program, including virtual Wellness Sessions & No-Meeting Wednesdays
• Free meditation app membership (Headspace)
• Free Nutrafol subscription
• Pet insurance and benefit programs