Senior Manager, Partner Marketing

Summary

Join Demandbase as a Senior Manager of Partner Marketing to drive impactful marketing initiatives supporting strategic partnerships. Collaborate with cross-functional teams and external partners to create innovative marketing campaigns, drive co-marketing opportunities, and elevate brand visibility. Develop and execute marketing strategies aligned with partner goals, plan and implement co-marketing campaigns across various channels, and build strong relationships with key partners. Analyze campaign effectiveness, track KPIs, and report on campaign outcomes and ROI. Manage the partner marketing budget and work closely with Sales, Product, and Customer Success teams. The ideal candidate will have 8-10 years of experience in partner or channel marketing and excellent communication and interpersonal skills.

Requirements

• 8-10 years of experience in partner marketing, channel marketing, or a related field, with a proven track record of developing and executing successful co-marketing initiatives
• Excellent communication and interpersonal skills, with the ability to influence and engage stakeholders at all levels
• Experience managing cross-functional teams and working collaboratively in a matrix environment
• Data-driven with experience in analyzing campaign performance and adjusting strategies accordingly
• Ability to manage multiple projects and priorities simultaneously in a fast-paced environment
• Strong attention to detail and ability to deliver high-quality work under tight deadlines

Responsibilities

• Develop and execute marketing strategies that align with the goals of our key partners to drive mutual growth
• Collaborate with internal teams and partners to ensure marketing efforts are consistent, measurable, and impactful
• Plan and implement integrated co-marketing campaigns across various channels including digital, social media, content marketing, events, and email
• Monitor and report on campaign performance, making data-driven recommendations for optimization
• Build and maintain strong relationships with key partner contacts
• Work closely with partners to identify opportunities for collaboration, including joint promotions, events, and content creation
• Analyze the effectiveness of partner marketing campaigns, track KPIs, and generate insights that will improve future marketing strategies
• Provide regular reports to leadership on campaign outcomes and ROI
• Work closely with Sales, Product, and Customer Success teams to ensure alignment of partner marketing activities with business objectives and customer needs
• Facilitate communication between internal and external teams to streamline processes and drive results
• Manage the partner marketing budget, ensuring that resources are allocated effectively and campaigns are executed within budget and on time

Benefits

• Our employees enjoy up to 100% paid premiums for Medical and Vision coverage, ensuring access to top-tier care for you and your loved ones
• In addition, we provide a range of mental wellness resources, including access to Modern Health, to help support your emotional well-being
• We believe in a healthy work-life harmony, which is why we offer a flexible PTO policy, 15 paid holidays in 2025—including a three-day break around July 4th and a full week off for Thanksgiving—and No Internal Meetings Fridays to give you uninterrupted time to focus on what matters most
• For your financial future, we offer a competitive 401(k) plan, short-term and long-term disability coverage, life insurance, and other valuable benefits to ensure your financial peace of mind