Senior Manager, Partner Marketing

Summary

Join Demandbase as a Senior Manager of Partner Marketing and drive impactful marketing initiatives supporting strategic partnerships. Collaborate with cross-functional teams and external partners to create innovative campaigns, drive co-marketing opportunities, and elevate brand visibility. The ideal candidate will have extensive experience in partner or channel marketing, strong communication skills, and thrive in a fast-paced, data-driven environment. This role involves developing and executing marketing strategies, planning and implementing co-marketing campaigns, building partner relationships, analyzing campaign performance, and collaborating with internal teams. Demandbase offers a competitive salary and a comprehensive benefits package.

Requirements

• 8-10 years of experience in partner marketing, channel marketing, or a related field, with a proven track record of developing and executing successful co-marketing initiatives
• Excellent communication and interpersonal skills, with the ability to influence and engage stakeholders at all levels
• Experience managing cross-functional teams and working collaboratively in a matrix environment
• Data-driven with experience in analyzing campaign performance and adjusting strategies accordingly
• Ability to manage multiple projects and priorities simultaneously in a fast-paced environment
• Strong attention to detail and ability to deliver high-quality work under tight deadlines

Responsibilities

• Develop and execute marketing strategies that align with the goals of our key partners to drive mutual growth
• Collaborate with internal teams and partners to ensure marketing efforts are consistent, measurable, and impactful
• Plan and implement integrated co-marketing campaigns across various channels including digital, social media, content marketing, events, and email
• Monitor and report on campaign performance, making data-driven recommendations for optimization
• Build and maintain strong relationships with key partner contacts
• Work closely with partners to identify opportunities for collaboration, including joint promotions, events, and content creation
• Analyze the effectiveness of partner marketing campaigns, track KPIs, and generate insights that will improve future marketing strategies
• Provide regular reports to leadership on campaign outcomes and ROI
• Work closely with Sales, Product, and Customer Success teams to ensure alignment of partner marketing activities with business objectives and customer needs
• Facilitate communication between internal and external teams to streamline processes and drive results
• Manage the partner marketing budget, ensuring that resources are allocated effectively and campaigns are executed within budget and on time

Benefits

• Up to 100% paid premiums for Medical and Vision coverage
• A range of mental wellness resources, including access to Modern Health
• A flexible PTO policy
• 15 paid holidays in 2025—including a three-day break around July 4th and a full week off for Thanksgiving
• No Internal Meetings Fridays
• A competitive 401(k) plan
• Short-term and long-term disability coverage
• Life insurance
• Other valuable benefits