Senior Partner Marketing Manager

Summary

Join Actian as a Senior Partner Marketing Manager to lead and execute demand generation programs through our technology and channel partners. Develop and execute partner marketing strategies to generate pipeline, drive joint value with partners, and accelerate revenue. Collaborate with product marketing, sales, alliances, and partner managers to develop campaigns, offers, and events. Own the partner demand generation strategy, develop joint go-to-market programs, and lead co-branding initiatives. Manage the execution of joint webinars, digital campaigns, and field events. Work with Product Marketing and Alliances to develop and distribute co-branded sales tools. Own marketing content within the partner portal and build the infrastructure to manage MDF and co-marketing results. Track, analyze, and optimize performance, and maintain partner relationships.

Requirements

• 5+ years of experience in partner marketing, demand generation, or B2B marketing with a strong track record of pipeline creation
• Experience with technology alliances, channel partners, or ISVs in a B2B software/SaaS environment
• Proven ability to plan and execute joint GTM campaigns and co-branded marketing initiatives
• Strong project management skills with the ability to manage multiple campaigns across partners and regions
• Excellent collaboration and communication skills — both internally and externally
• Data-driven mindset with experience tracking KPIs and reporting marketing ROI
• Familiarity with marketing automation, CRM, and partner marketing platforms (e.g., Salesforce, Marketo, etc.)
• Knowledge of partner portals, MDF processes, or PRM tools

Responsibilities

• Own the partner demand generation strategy – work with product & field marketing and partner managers to design and execute integrated marketing plans with technology and channel partners that drive pipeline and revenue
• Develop joint go-to-market programs – collaborate with partners on campaign planning, messaging, content creation, and activation aligned to shared business goals
• Lead co-branding initiatives – ensure a consistent, compelling message across partner-facing assets including solution briefs, landing pages, webinars, and events
• Activate partner campaigns – manage execution of joint webinars, digital campaigns, ABM programs, and field events in collaboration with partners
• Partner sales enablement – work with Product Marketing and Alliances to develop and distribute co-branded playbooks, training materials, and sales tools to support joint selling motions
• Partner Portal – own marketing content, campaign and enablement updates within the partner portal. Work with Alliances to ensure a positive experience for partners as they engage through the portal
• Partner Marketing Infrastructure & Process – collaborate cross-functionally to build the necessary infrastructure to manage MDF, co-marketing results, lead processes, and other partner ecosystem aspects
• Marketplace – own how Actian shows up on hyperscaler marketplaces
• Track, analyze, and optimize performance – measure campaign effectiveness, report ROI, and iterate based on partner and pipeline feedback
• Collaborate across teams – work closely with partner managers, product marketing, and field marketing to align strategy and execution
• Maintain partner relationships – act as a key marketing point of contact for select strategic partners

Preferred Qualifications

• Experience with metadata management, data governance, data intelligence or data quality/observability platforms
• Background working with global partner ecosystems