Partner Marketing Senior Manager

Summary

Join Braze as a Senior Manager of Partner Marketing and play a key role in shaping global partner marketing strategies, driving pipeline growth, and expanding partner engagement. Collaborate with strategic partners to execute integrated campaigns and events. Develop and implement global partner marketing plans aligned with company objectives. Create and execute joint go-to-market campaigns with partners. Plan and execute partner events and sponsorships. Serve as a partner champion within Braze, working with cross-functional teams. Continuously seek new opportunities to enhance partner engagement and improve marketing performance. Measure and report on campaign performance, providing insights for optimization. Manage budget and resources effectively. Travel to various markets to support lead generation efforts.

Requirements

• 5-8+ years experience in areas of marketing, with 4 years in partner marketing or alliance management
• Experience at B2B SaaS company and/or at Braze’s key technology or agency partners
• Experience with pipeline generation strategy and implementation, working closely with Partners, Partner account leadership, Sales and Field Marketing teams
• Highly developed interpersonal and communication skills to establish and maintain long-term relationships with peers, partners, customers, prospects, and influencers
• A self-starter with the ability to work independently and as part of a team
• Ability to juggle multiple, demanding tasks simultaneously and with accuracy
• High aptitude for looking at problems as opportunities, and working cross departmentally to create unique solutions to solve them
• Bachelor degree required

Responsibilities

• Develop global partner marketing strategy and plans for key partners in alignment with Braze company objectives, partnership priorities and opportunities in the market
• Collaborate closely with partners to create and execute joint go-to-market campaigns including co-branded content, events, web and digital activations that generate new business pipeline and build brand visibility
• Plan and execute partner-related events, sponsorships, and partner summits like Snowflake Summit and AWS re:Invent ensuring high-quality experiences and measurable ROI
• Serve as a partner champion and voice of our partners within Braze working closely with global partnerships, field marketing, cross-functional marketing teams, customer success, sales and other internal teams to align messaging, campaigns, and program execution
• Continuously seek out new ideas and opportunities to enhance partner engagement and improve marketing performance, bringing creativity and strategic thinking to the role
• Measure and report on demand generation metrics and performance of partner marketing campaigns providing insights and recommendations to optimize future investments
• Travel into various markets and interface directly with partners, customers and prospects to support lead generation efforts including hands-on involvement in execution of live programs
• Manage budget and resources effectively to maximize ROI and achieve business objectives

Benefits

• Competitive compensation that may include equity
• Retirement and Employee Stock Purchase Plans
• Flexible paid time off
• Comprehensive benefit plans covering medical, dental, vision, life, and disability
• Family services that include fertility benefits and equal paid parental leave
• Professional development supported by formal career pathing, learning platforms, and a yearly learning stipend