Senior Manager, Performance Creative

Summary

Join Caraway, a fast-growing, fully remote home goods brand, as a Senior Manager, Performance Creative. You will lead the creative strategy and execution for performance marketing initiatives across platforms like Meta and TikTok. Collaborate with internal and external teams to develop, test, and optimize high-performing creative assets. Leverage data-driven insights and innovative thinking to drive measurable business results. This role requires extensive experience in creative strategy, performance marketing, and team management within a DTC environment. You will report to the Associate Director, Growth (Paid Acquisition) and contribute directly to Caraway's growth strategy.

Requirements

• 5+ years of experience working in a creative strategy or performance marketing role in a DTC environment
• 3+ years working with Meta Ads manager
• 1+ years of experience as a people manager
• Advanced experience working with creative ads and briefing
• Solid understanding of the creative production process, as relates to advertising
• Enthusiasm for social and digital channels
• Hunger to continue to learn new skills
• Applicants should have a drive to understand ‘What makes a winning ad?’
• Strong copywriter and can write effective, consumer-centric copy
• Strong analytical skills, with familiarity of performance metrics and performance funnels across platforms
• Strong idea generation and creative problem-solving skills
• Excellent communication skills
• Proven experience in project management

Responsibilities

• Serve as the creative leader, bridging performance marketing goals with innovative creative solutions
• Develop and champion bold creative concepts informed by customer insights, platform trends, and performance data
• Transform ideas into detailed briefs for video editors, graphic designers, and creators to execute compelling ad campaigns
• Provide constructive and actionable feedback on video assets and demonstrate the ability to offer thoughtful edits to enhance creative quality
• Provide clear direction for copy, wireframing landing pages, creator/UGC content, and managing video editors
• Own a comprehensive testing roadmap for new creative concepts, ensuring a continuous cycle of net new ads and innovation
• Collaborate with the performance and creative team to test, iterate, optimize, and scale winning campaign creatives and messaging
• Monitor and analyze ad platform data, product sales data, market insights, overall performance of creative content, and the competitor landscape to derive insights and guide the development of new briefs and angles for each product
• Provide detailed reports on creative performance to the wider growth team with discovered insights and suggestions for any optimizations or opportunities
• Keep abreast of industry trends, social media platform updates, and best practices
• Bring fresh ideas to the table, identifying new opportunities to engage audiences and elevate Caraway’s content
• Act as the quarterback for creative projects, managing and collaborating with internal cross-functional teams and external partners on a regular basis (this includes providing feedback, briefing concepts, managing production timelines and delivering final assets for ad flighting, etc)
• Collaborate closely with brand, design, and media planning teams to align creative output with campaign goals and timelines
• Craft detailed monthly content creator briefs, including shot lists and voiceover guidelines, to ensure clear direction and alignment with creative goals
• Build and maintain strong relationships with content creators to consistently deliver top-performing assets
• Partner with leadership to assess internal and external resourcing needs, balancing full-time hires, contractors, and agency support to scale the creative function effectively
• Create and develop processes and workflows to optimize creative operations and lay the groundwork for building a dedicated creative pod within the Growth team, with the potential to take on team management as the function evolves

Benefits

• Health, dental, and vision offerings for you and your dependents
• Equity for full time employees
• Unlimited PTO
• 11+ paid holidays
• 3 months Parental leave
• Fully Remote Company
• Company-sponsored monthly wellness stipend
• Company-sponsored monthly coworking stipend
• Pre-tax Commuter and FSA/Dependent Care FSA, and HSA options
• 401(k) plan
• High quality home and kitchen product + swag, F&F discounts