Senior Performance Marketing Manager

Summary

Join Flex, a rapidly growing finance super app for business owners, as our Founding Performance Marketing Manager. You will play a crucial role in customer acquisition by managing performance marketing channels, primarily focusing on paid social media (Meta, LinkedIn) and building a foundation for paid search. This role involves setting and managing budgets, optimizing campaigns, and reporting key performance indicators (KPIs) directly to company executives. You will leverage your expertise in marketing funnels and data-driven decision-making to drive growth. Flex is a fully remote company offering excellent compensation and benefits, including 401k, life insurance, PTO, and comprehensive health coverage. We are seeking a highly motivated individual with 5+ years of experience in performance marketing and a proven track record of success.

Requirements

• 5+ years of experience in growth or performance marketing, with a track record of budget ownership
• Domain knowledge of how Meta Ads function, either on the campaign management or performance creative side, or both
• Domain understanding of marketing funnels, channels, and KPIs such as CPM, CTR, CVR, CAC and LTV
• Experience with data-driven decision making and the ability to refine hypotheses & iterate intra-project
• Self-sufficient project management, with the ability to lead initiatives and collaborate across teams with minimal oversight

Responsibilities

• Set up and manage tracking and attribution tools to ensure accurate performance measurement
• Set and manage budgets and media buying, ensuring spend aligns with growth goals while maintaining efficiency
• At scale, you may opt to have a dedicated creative strategist/copywriter to generate new ad ideas and scripts. In the interim, however, we will lean on your product understanding, with the support of the Product and Sales team, to collectively devise new hooks and structures to test
• Set up, launch, and optimize campaigns on LinkedIn to engage small business owners and other relevant audiences
• Partner with the in-house SEO team to integrate keyword strategies into high-performing paid search campaigns
• Recommend which campaign analytics tool (eg Triplewhale, Cometly) you’d like to leverage for daily optimization and reporting
• Monitor key performance KPIs and report findings and recommendations to exec team, while actioning them yourself with minimal oversight

Preferred Qualifications

Experience in marketing fintech or B2B SaaS products

Benefits

• Remote work w/ semi-annual offsites in exotic locations
• Excellent compensation and benefits (401k, life insur., PTO, paid medical, dental, vision, etc)