Senior Performance Marketing Manager

Summary

Join Flex, a rapidly growing fintech company, as our Senior Performance Marketing Manager and lead our paid media efforts across various platforms. You will own the performance marketing function, driving customer acquisition and scaling our customer base through paid social channels. This role requires a deep understanding of marketing funnels and key performance indicators, along with proven success in optimizing multi-channel campaigns. You will collaborate with cross-functional teams, manage budgets, and analyze performance data to maximize ROI. Flex offers a fully remote work environment, competitive compensation, and comprehensive benefits.

Requirements

• Self-starter with strong attention to detail who thrives in fast-paced, complex, and evolving environments
• 5 to 7 years of experience managing B2B paid acquisition campaigns with proven results, ideally in fintech
• Deep hands-on expertise with Google Ads, LinkedIn Campaign Manager, Meta Business Suite, and other core ad platforms
• Strong understanding of marketing funnels, channels, and key performance indicators such as CPM, CTR, CVR, CAC, and LTV
• Demonstrated success optimizing multi-channel campaigns to meet pipeline, ROI, and CAC goals
• Strong creative instincts with the ability to collaborate on and evaluate ad copy and design that drives performance
• Familiarity with marketing automation and attribution tools such as HubSpot, Marketo, Salesforce, and DreamData
• Data-driven mindset with experience refining hypotheses and iterating quickly within projects
• Ability to independently manage projects and collaborate across teams with minimal oversight

Responsibilities

• Lead paid media efforts across a range of platforms including paid search (SEM), paid social (LinkedIn, Meta), programmatic display, YouTube, Reddit, Quora, and other emerging channels
• Own strategy, execution, testing, and optimization with a clear focus on driving pipeline growth and measurable ROI
• Oversee the entire paid acquisition strategy from planning and budgeting to launch, reporting, and optimization
• Scale and manage campaigns across multiple channels, ensuring resources are allocated toward high-ROI opportunities
• Collaborate with Growth Marketing, Product, Content, Brand Creative, and Web teams to develop targeted campaigns for specific personas and funnel stages
• Design and execute A/B and multivariate tests to optimize creative, landing pages, targeting, and bidding strategies
• Analyze performance data to uncover trends, identify gaps, and surface actionable insights for stakeholders
• Maximize spend efficiency and ROI while consistently meeting pipeline and CAC objectives
• Explore and test new paid channels, campaign formats, and technologies to drive additional growth
• Manage relationships with external agencies and vendors to ensure alignment and high-quality execution
• Build a shared understanding of key performance metrics across the organization, educating team members on channel insights
• Promote a culture of experimentation and data-driven decision making within the Growth team, regularly evaluating and refining the overall channel strategy
• Manage the paid media budget and optimize spend allocation across channels
• Analyze marketing funnel data to identify areas for improvement and growth

Benefits

• Fully remote work with semi-annual offsites in unique locations
• Competitive compensation
• Comprehensive benefits, including 401k, life insurance, paid time off, medical, dental, and vision coverage