Senior Manager, Demand Generation

Summary

Join Superhuman as a Senior Manager, Demand Generation and help define and execute our demand generation strategy as we move up market. You will experiment with new channels and programs to optimize lead generation and conversion, and partner with sales to build playbooks and drive pipeline. This role focuses on three key outcomes: building a multi-channel lead strategy, scaling a content engine for conversion optimization, and building a high-performing team. You will manage a team of external marketers, work with sales teams, and foster a high-performance environment. The ideal candidate has 8+ years of experience in B2B SaaS demand generation, strong performance marketing expertise, data analytics skills, and exceptional leadership and communication abilities. Superhuman offers a competitive salary ($200,000-$240,000), comprehensive benefits, and opportunities for professional development.

Requirements

• You likely have a minimum of 8 years of experience scaling a demand generation function at a B2B SaaS company
• Proficiency in managing campaigns on Google Ads, LinkedIn, Facebook, and other platforms
• Understanding search engine optimization and paid search to increase online visibility
• Crafting and optimizing automated nurturing campaigns to drive engagement and conversions
• General understanding of how to build programs that convert self-serve business users to contracted teams accounts
• You know how to define, measure, and manage sales funnel metrics and key performance indicators (e.g., CAC, MQL to SQL conversion rates, pipeline velocity)
• Familiarity with platforms like Google Analytics, Tableau, Looker, and Excel for reporting and insights
• Experiment with content, channels, and messaging to maximize ROI
• Ability to develop high-impact content like eBooks, case studies, webinars, and white papers
• Hands-on experience designing and launching multi-channel campaigns that align with buyer journeys
• You produce work that is striking, worthy of attention, and a contribution to the state of the art
• Recruit, mentor, and manage high-performing marketing teams
• Work closely with sales, product, and customer success teams to align goals and strategies
• You're able to distill complexity into clear and concise messaging. You’re effective across various mediums and are excellent at working in a remote-first environment
• You accept full accountability and take initiative to find solutions to achieve results
• Discusses and debates ideas openly. Focuses on the customer and business ‘so what’ and challenges stakeholders to take impactful action
• Stay ahead of tech trends, industry changes, and emerging platforms
• Tackle challenges and pivot quickly to capitalize on opportunities
• Innovate in campaign design, messaging, and branding to stand out in a crowded market
• You persevere towards challenging goals which may take months or years
• You embrace challenges, welcome feedback, and believe you and others can always grow
• You like to spin up new initiatives and new approaches to solve problems. You work very hard, no matter how successful you have been
• Knowledge of targeting high-value accounts to drive larger deals
• Support sales with the content, tools, and insights needed to close deals
• Accountability for driving measurable revenue growth

Responsibilities

• Identify the most effective channels (e.g., paid media, organic, ABM, partnerships) for reaching core ICP
• Design and execute campaigns to generate Marketing Qualified Leads (MQLs) and Marketing Sourced Opportunities and drive them down the funnel
• Continuously analyze and optimize the marketing funnel to improve conversion rates across stages (MQL to SQL, SQL to opportunities, oppty to closed won)
• Create targeted programs to engage and convert high-value accounts and high-value self-serve users
• Manage the demand generation budget to maximize ROI, balancing short-term wins with long-term growth investments
• Optimize spend across channels, campaigns, and regions
• Maximize Product-Led Growth impact, in partnership with Product: Onboarding, Referrals, Virality
• In-product lead generation
• Drive retention by nurturing the full customer and user lifecycles
• Manage and mentor a team of external marketers to execute demand generation strategies effectively
• Work alongside peer marketing leadership to drive alignment on growth strategy and execution
• Work closely with sales teams to align on goals, share insights, and optimize lead handoff processes
• Foster a high-performance, experimentation-friendly environment that supports rapid iteration and growth
• Prioritize budget and resources for maximum impact on demand generation efforts

Benefits

• Medical, dental, and vision insurance: 100% coverage for you and 75% coverage for all your dependents
• Voluntary insurance: short-term disability, long-term disability, and life insurance
• 401(k) plan (we match 75 cents per dollar, up to 4% of your salary)
• Free access to Northstar, a financial wellness platform that provides financial advisors + personal finance tools
• Enjoy our generous and flexible Paid Time Off (PTO) policy, with our amazing team members taking an average of 20 days per year
• 13 additional company holidays, plus your own Care Days, Flexible Holidays, and a company-wide Winter Break
• Generous parental, caregiver, healthcare, and compassionate leave policies
• $3000 per year towards your professional development
• Free access to Calm and Aaptiv
• Allyship education program to help build your best self
• Custom MacBook Pro
• $1000 budget for workstation setup
• $260/month for your lunches, groceries, or whatever nutrition you need to stay fueled up!
• Flexible spending accounts for commuter costs, dependent care, and healthcare expenses