Remote Senior Performance Marketing Manager

Summary

Join us as a Senior Performance Marketing Manager at Airtable, where you'll develop and execute digital marketing strategies to drive high-quality leads, analyze performance results, and collaborate with cross-functional teams. As a key member of our demand generation organization, you'll support Enterprise sales efforts through paid social and display programmatic advertising channels.

Requirements

• 8+ years of relevant experience as a performance marketer: You have experience working across multiple channels from Paid Social, Display, Review Sites, SEM and more with a depth of experience in paid social in particular
• You have experience working in B2B sales-led and/or product-led organizations previously
• Familiarity with ABM concepts and platforms like 6Sense
• Analytical and data-driven: You are comfortable navigating across a swath of metrics and extracting the “aha” insights while also understanding the nuances with marketing attribution
• Customer-oriented: You have a knack for thoughtfully connecting digital marketing approaches to customer journeys
• Growth mindset: You thrive in performance-focused teams and feel energized by scaling business impact
• Builder-persona: We are still building the performance marketing engine at Airtable. You are someone who genuinely enjoys building the foundations for new programs and processes and has a strong bias for action
• Hypothesis-driven: Curious and driven to scientifically test and learn from new approaches
• One-team mindset: Communicates effectively and builds strong relationships with cross-functional partners

Responsibilities

• Develop and execute on multichannel digital marketing strategies to drive high quality leads that convert to pipeline, with an emphasis on paid social and programmatic display
• Develop a testing roadmap and conduct meaningful A/B experiments to continuously iterate on our approaches, sharing insights across the organization
• Regularly analyze performance results and make recommendations for decisions across spend, targeting, bidding, creative, landing pages, and beyond
• Own end-to-end creative brief development and partner closely with our Brand creative team to ensure exceptional ad creative quality
• Work closely with Marketing Analytics on measurement and attribution
• Collaborate with the demand generation organization to develop and optimize campaign plans as a part of our larger audience and user acquisition strategy
• Support the design and execution of digital ABM campaigns in partnership with our Campaigns lead
• Research and evaluate growth opportunities, prioritize projects by impact, and evaluate technical requirements for new performance marketing initiatives
• Quarterback between internal cross-functional teams and external partners when appropriate as a part of ongoing campaign operations
• Deliver operational excellence for performance marketing in the form of detail-oriented budget management and pacing, monthly and quarterly reporting/planning, presentation building and more