Senior Manager, Performance Marketing

Summary

Join Archive, a leading technology platform for branded resale, as a Senior Manager of Performance Marketing. Drive marketing success for brand partners' resale sites by developing and executing data-driven marketing campaigns across various channels. This role requires deep expertise in DTC e-commerce marketing, strong collaboration with brand partners, and a strategic and hands-on approach. You will optimize performance marketing initiatives, create scalable marketing playbooks, and set clear KPIs to maximize ROI. Experience in resale or re-commerce is a plus. The position offers a competitive salary, equity, a full benefits package, and a remote-first work environment.

Requirements

• 5+ years of experience in performance marketing, with a strong background in DTC e-commerce
• Strong proficiency across digital marketing platforms (Google Ads, Meta, TikTok, Klaviyo, etc.), SEO, and organic strategies
• Ability to develop high-level marketing strategies while also executing and optimizing campaigns directly
• Experience leveraging marketing analytics to inform decision-making and improve campaign performance
• Ability to work closely with brand partners to align on marketing initiatives and drive mutual success

Responsibilities

• Develop and execute data-driven marketing campaigns across paid, owned, and earned channels to drive resale growth
• Optimize performance marketing initiatives, tracking key metrics and making data-informed adjustments
• Create scalable marketing playbooks and best practices to streamline execution across brand partners
• Set clear KPIs, conduct A/B testing, and analyze campaign data to maximize ROI
• Collaborate cross-functionally with Brand Success, Sales, and Product teams to align marketing efforts with business goals

Preferred Qualifications

• Experience with advertising used, secondhand, or preowned products
• Agency experience and comfortable working with clients

Benefits

• $115,000 - $145,000 a year
• Equity
• Full benefits package including employee and dependent healthcare and 401(k) enrollment
• Remote-first, with an office in NYC and optional in-person work for those located in the area
• Company offsites twice a year