Senior Performance Marketing Manager

Summary

Join Xentral ERP Software as a Performance Marketing expert to develop and manage paid marketing channels, focusing on generating MQLs optimized for cost per SQL. You will be responsible for the performance marketing strategy across Google Ads, Microsoft Ads, LinkedIn Ads, and META Ads. Collaborate with the demand generation team to drive lead capture and optimize campaigns. Daily tasks include data analysis, A/B testing, and implementing retargeting tactics. The ideal candidate has 5+ years of hands-on experience with Google Ads in a B2B SaaS environment, along with experience in paid social channels and Hubspot. Xentral offers a flexible work environment, competitive compensation, comprehensive benefits, and professional development opportunities.

Requirements

• You have minimum 5 years hands-on experience in with Google Ads, ideally for a B2B SaaS company or agency
• You understand technical aspects of performance marketing like e.g. conversion tracking, attribution, etc
• You have a hands-on mentality
• Our target audience is focused mainly in German-speaking countries, so you are fluent or near-native in German

Responsibilities

• Develop and manage Google Ads Hands-on
• Manage and improve LinkedIn Ads, META Ads (Top-of-funnel + Retargeting)
• Help to identify and set up new paid marketing channels (e.g. review pages such as Capterra & OMR Reviews, Content Syndication, …)
• Define — and, with the help of our designer and CVRO specialist, support — A/B testing of landing pages, ad copy, and creatives
• Crunch data on a daily basis to monitor and improve the performance of all channels based on cost per SQL (use Hubspot oriented channel reporting)
• Support landing page creation and optimization
• Develop and implement re-targeting tactics across multiple channels, focusing on high-performing video and image creatives

Preferred Qualifications

• You have ideally a first experience working with paid social channels
• You have ideally worked with Hubspot
• You are interested to work with AI for improved efficiency

Benefits

• Flexible Work Environment: Enjoy remote work options across Europe or from our office-hubs in Augsburg, Amsterdam, Berlin, Munich, and Lohne (Oldenburg), along with flexible working hours
• Competitive Compensation & Comprehensive Benefits: Attractive salary packages and a generous leave policy that includes 28 annual leave days, special leave days, and nursing care days. Our comprehensive benefits package also provides a monthly voucher to choose from a variety of providers, including Urban Sports Club, grocery stores, entertainment, and lifestyle options. Additionally, we equip all employees with state-of-the-art home office equipment and offer a 50% subsidy on private pension plans for permanent employees in Germany
• Professional Growth & Development: Benefit from a significant budget dedicated to learning and personal development, supporting your career growth and continuous learning
• Inclusive & Engaging Culture: Participate in virtual and in-person company events and in our yearly culture connect days, fostering a collaborative and vibrant company culture with minimal hierarchies and respectful communication
• Diverse & International Team: Work alongside a multicultural and international team across 17 different work locations within Europe and 32 nationalities, embracing diversity and a global perspective