Senior Performance Marketing Manager

Summary

Join our team as a Sr. Performance Marketing Manager and lead our core SEM channel, along with emerging pMAX and YouTube channels. You will drive new patient starts growth across our comprehensive patient care solution, spanning therapy and psychiatry. This role involves setting channel strategy, collaborating with cross-functional partners, and managing a contractor to execute the strategy. We are seeking a data-driven, self-starter deeply committed to our mission and values. The ideal candidate will have extensive experience in Google's advertising products and a proven track record of success in driving business impact. This is a fully remote position for US-based employees, offering attractive pay and benefits, including comprehensive health coverage, 401(k), generous time off, and paid parental leave.

Requirements

• 7+ years of marketing experience with 3+ years of search marketing experience
• Hands-on-keyboard experience managing SEM, pMAX and Youtube programs
• Experience managing complex accounts, with annual budgets spanning $XX M
• Demonstrated business impact, either through launching and scaling a new product / service or driving significant efficiency improvements
• Ability to analyze data from disparate systems to identify and communicate trends, i.e. ad platforms, site analytics tools, BI tools and CRMs
• Capability to work cross-functionally with Product, Analytics, Biz Ops and Finance to drive program strategy through to execution

Responsibilities

• Lead our core SEM channel along with emerging pMAX and Youtube channels
• Drive new patient starts growth across our comprehensive patient care solution spanning therapy and psychiatry
• Set channel strategy and collaborate with cross-functional partners
• Manage a contractor to see strategy through to execution

Preferred Qualifications

• 2+ years experience at a high-growth start-up
• Experience working in regulated industries, particularly in the health or mental health space
• Experience in marketplace businesses
• Rounded skillset beyond media buying inclusive of measurement, martech enablement and planning and forecasting experience
• Experience working with fully in-house or lean hybrid teams

Benefits

• 100% remote work environment (US-based only): Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments
• Attractive pay and benefits : Full transparency of pay ranges regardless of where you live in the United States
• Comprehensive health benefits : Medical, dental, vision, life, disability, and FSA/HSA
• 401(k) plan access : Start saving for your future
• Generous time-off policies : Including 2 company-wide shutdown weeks each year for self-care (for most employees)
• Paid parental leave : Available for all parents, including birthing, non-birthing, adopting, and fostering
• Employee Assistance Program (EAP) : Support for your mental and physical health
• New hire home office stipend : Set up your workspace for success
• Quarterly department stipend : Fund team-building activities or in-person gatherings
• Wellness events and lunch & learns : Explore a variety of engaging topics
• Community and employee resource groups : Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all