Senior Manager - PMM Operations

Summary

Join Apollo.io, a leading go-to-market solution trusted by millions, as a Senior Manager, PMM Operations. Coordinate and manage key programs and processes supporting product go-to-market strategies, including product launches and enablement. Work cross-functionally with various teams to ensure a cohesive narrative and operational excellence. Develop and scale best-in-class product launch and enablement strategies for both internal and external stakeholders. Maintain the PMM collateral library and own PMM operational strategies for integrating AI solutions. Drive process consistency, documentation standards, and team adoption of best practices.

Requirements

• 5 to 10 years of experience in product marketing, with at least 3 years in a role managing cross-functional processes
• Proven track record of managing large-scale product launches, including cross-functional coordination
• Strong ability to build and maintain relationships with key cross-functional stakeholders
• Excellent project management and program management skills, with a focus on process optimization and scalable operations
• Exceptional communication and presentation skills, with the ability to translate technical details into clear, compelling narratives
• Highly organized and detail-oriented
• Comfortable working in fast-paced environments where collaboration and communication are key

Responsibilities

• Develop and scale a best-in-class product launch strategy
• Implement processes and infrastructure that support both major and minor launches at scale
• Ensure that launches are executed seamlessly and on time, with clear alignment across product, marketing, sales, and other stakeholders
• Establish and maintain best practices for product and feature enablement
• Act as the liaison between our solutions product marketing team and our GTM enablement organization
• Work with our enablement team to create the planning and process for timely and effective enablement on our products and features for our customer facing teams, including Sales, Customer Success, and Support
• Develop and scale a best-in-class process for enabling customers on new products and features
• Work across solutions product marketers, product teams, Customer Marketing, Growth, and Academy team to develop best practices for when and how to notify customers
• Maintain transparency and alignment across these teams as to when customer notifications are going out
• Serve as the primary point of contact between the product marketing organization and the rest of the marketing functions such as Integrated Marketing, Growth, Web, Customer Marketing, Brand, Communications, and more
• Drive better process, planning and coordination between various teams to ensure that all customer-facing assets and marketing campaigns are aligned with latest product messaging and go-to-market priorities
• Maintain the library of PMM collateral, ensuring materials are organized and up to date
• Own PMM’s operational strategies for integrating AI solutions, ensuring process consistency, documentation standards, and team adoption of best practices that drive both efficiency and measurable business outcomes