Senior Manager, Programmatic Display

Summary

Join ROI·DNA as a Senior Manager, Programmatic Display! This role requires deep experience in programmatic trading, managing large B2B display accounts, and leading account strategy. You will launch, manage, and optimize display campaigns, analyze data, troubleshoot challenges, and report results to clients. The ideal candidate possesses strong communication skills, a working knowledge of ABM platforms, and experience with various analytics tools. The salary range is $95k to $120k per year. This is a fantastic opportunity to contribute to a culture-first company with a focus on innovation and client success.

Requirements

• At least 5-7 years of experience in online marketing with an emphasis in programmatic display, ideally managing campaigns with $100k or higher monthly spend
• Agency experience with B2B clients is required
• Effective client management experience - you lead with solutions that best meet a client’s business needs through superb verbal and written communication
• Deep experience with Campaign Manager and 1st, and 3rd-party audience targeting across TTD, DV360, GDN, etc; additional platforms are a bonus i.e, YouTube
• Have a working knowledge of Account-Based Marketing and key technical platforms- 6Sense, Demandbase, Terminus, etc
• Experience with Adobe Analytics and Google Analytics
• Comfortable with both marketing and advertising concepts, as well as the advanced mathematics involved in interpreting complex output from multiple systems and analyzing data

Responsibilities

• Confidently, competently, and efficiently launch, manage, and strategically optimize display campaigns across a diverse client base focused on demand generation
• Lead account strategy and partner with the client as a consultant, with the ability to influence clients to solutions that best meet their business needs
• Use critical thinking and analytical skills to analyze complex data sets to make decisions, provide meaningful and actionable insights, and meet and beat client expectations
• Troubleshoot campaign challenges
• Implement campaign optimizations within the DSPs
• Work across multiple technology platforms, including DSPs, Internal BI, Ad servers & Attribution, Brand safety, etc
• Client reporting & optimization commentary
• Delivery & incremental forecasting
• Effectively communicate strategy and results to clients in reports and meetings not limited to just the keywords, copy, and placement, but also around creative and landing page strategy
• Continually and thoughtfully educate yourself on strategies and best practices in paid advertising
• Mentor and QA other team members
• Recommend and provide process improvements and help increase efficiencies
• Management of client campaigns within ABM platforms such as 6Sense or Demandbase

Preferred Qualifications

The ideal candidate will be well-rounded in digital marketing channels and want to learn more about other areas of customer acquisition and marketing