Senior Manager, Sales Operations

Summary

Join Precision AQ as a Senior Manager of Sales Operations and lead the charge in optimizing lead generation and marketing attribution strategies. You will manage a contractor, oversee HubSpot and Salesforce integration, and develop data-driven processes to improve lead acquisition. This role requires expertise in marketing attribution modeling, data analysis, and sales technologies. You will create compelling data stories, provide executive updates, and collaborate with cross-functional teams. The ideal candidate is results-oriented, a reporting expert, and comfortable working both independently and collaboratively. This remote position offers a competitive salary, bonus potential, and comprehensive benefits.

Requirements

• Bachelor’s Degree in relevant discipline or equivalent work experience
• 3-5 years of experience in B2B marketing to enterprise organizations, ideally for Life Sciences organizations
• Experience with implementing and managing marketing attribution models across multiple channels (email, paid social, conferences, and webinars) for new and existing customers
• HubSpot expertise is required
• Proficiency in various sales and marketing technologies and platforms, including Salesforce, Looker Studio, and ZoomInfo
• Ability to understand high-level sales strategies, translate them into system and process requirements, and ensure execution and business impact
• Strong interpersonal and influencing skills, with the ability to build productive working relationships and collaborate with multiple functional areas
• Exceptional ability to effectively manage multiple projects in a fast-paced environment, with changing priorities and significant time pressures
• Excellent critical thinking and analytical skills with demonstrated experience in analyzing and synthesizing data to generate insight and make informed decisions
• Strong business acumen with superior organizational and project/process management skills
• Demonstrated ability to improve processes and a history of successful cross-functional collaboration
• Strong verbal, written and PowerPoint presentation communication skills

Responsibilities

• Measure and analyze results
• Develop and ensure effective processes and tools are in place to actively monitor, analyze, measure and report the health of Lead Generation campaigns
• Harness data-driven methods to improve lead generation efficiency and drive predictability in the customer acquisition funnel
• Develop, implement, and disseminate metrics/KPIs about performance and outcomes through dashboards and data visualization tools
• Create compelling data stories using data and analytics
• Provide data-driven recommendations to improve lead acquisition channel strategies, campaign performance, and increase conversions
• Establish a reporting cadence for deliverables, provide executive-friendly updates, and present findings to key stakeholders
• Create and manage a marketing attribution system model, inclusive of process and tools in which opportunities can be attributed to Lead Generation campaigns to determine which Marketing strategies are having the biggest impact on revenue
• Design an attribution model that can support key lead generation channels (conferences, email, webinars) and is aligned to Precision AQ’s lead generation funnel and sales process
• Implement marketing attribution processes for new leads, existing prospects and cross-sell / upsell opportunities
• Develop and automate lead scoring methodologies to ensure high intent leads are prioritized
• Partner with the BD Leadership to build reports and dashboards that measure Inside Sales performance (meetings, opportunities, and activity)
• Act as the HubSpot expert for Precision AQ, ensuring that campaigns are configured correctly across HubSpot and Salesforce
• Ensure that the integrations between HubSpot and other tools such as ZoomInfo, Salesforce, and Sales Navigator are supporting Precision AQ’s needs. Collaborate with the Sales & Marketing Technology team to correct any issues and implement new features and functionality to meet business objectives
• Oversee resources that build and deploy integrated email campaigns, manage HubSpot lists, and create landing pages to generate leads
• Create and manage workflows to route all leads to the correct BD team for qualification and triage
• Contribute to maintaining data hygiene across contact and lead records
• Create and execute a process to monitor Precision’s domain health to maximize email deliverability

Preferred Qualifications

HubSpot certifications preferred

Benefits

• Discretionary annual bonus
• Health insurance
• Retirement savings benefits
• Life insurance
• Disability benefits
• Parental leave
• Paid time off for sick leave and vacation