Boulevard is hiring a
Senior Marketing Analyst

Summary

Join Boulevard as the Sr. Marketing Analyst and support the Marketing organization by providing insights and recommendations to improve campaign performance, drive revenue growth, and enhance customer engagement.

Requirements

• 5+ years experience in marketing analytics, statistics, or data science with a solid understanding of the GTM motion
• Experience in industry-best marketing analytical approaches and methodologies including Multi-Touch Attribution, Marketing Mix Modeling, A/B, Multivariate, and Lift Tests
• Experience with Sigma Computing or similar data visualization tools
• Experience with web analytics tools such as Google Analytics
• Strong data storytelling and visualization skills
• Deeply collaborative, curious, and entrepreneurial with the ability to synthesize analytical results, provide business input, and share results with stakeholders to drive actions and measurable outcomes
• Familiar with Salesforce and Marketo

Responsibilities

• Analyze the Marketing funnel pre-sale and post-sale to discover insights and provide actionable recommendations that will help improve the performance of Marketing programs, including Customer Lifecycle initiatives for adoption and expansion
• Develop dashboards and visualization tools to monitor campaign performance and report on the effectiveness of marketing initiatives, including ongoing programming and channel reporting
• Analyze performance across all Marketing channels on a recurring basis (weekly, monthly, and quarterly)
• Lead web reporting analytics (GA4) to help strategize how to increase overall web traffic, improve site experience, convert viewers into engaged visitors, and generate more leads
• Analyze the customer journey and funnel performance to recommend a multi-touch attribution model that deepens our understanding of different sales and marketing touchpoints and how to best optimize our GTM approach
• Analyze the buyer’s journey to identify the most effective channels and touchpoints that will accelerate prospects in the pipeline
• Work with Marketing leadership daily to understand core questions and provide insights
• Work with Finance on monthly and quarterly budget development and partner with CMO and Marketing Leadership Team to track and allocate marketing investments to optimize channel mix and achieve business goals

Benefits

• 401(k) match plus dental, medical, vision, and life insurance
• Flexible vacation day policy
• Fully remote work with a work from home stipend every month
• Family planning resources and specialized support programs
• Equity: get ahead on the ground floor and grow with Boulevard
• Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve