Senior Marketing Analyst

Summary

Join Earnest, a company dedicated to making higher education more accessible and affordable. As a Senior Marketing Analyst, you will report to the Lead Marketing Analyst and be responsible for data analysis, KPI management, and reporting to improve marketing conversions. You will partner with the marketing team, identify automation opportunities, and provide data-driven insights. This role requires a degree in a quantitative field, 6+ years of relevant experience (including 4+ years as a marketing analyst), and proficiency in R, Python, and SQL. The position offers a flexible remote work arrangement with occasional in-office collaboration in Oakland, CA. Earnest provides a comprehensive benefits package including health insurance, retirement plans, paid time off, and various other perks.

Requirements

• Degree in Business Analytics, Data Science, Engineering, or a related quantitative discipline
• 6+ years of relevant work experience in a data-centric role with 4+ years of marketing analyst experience
• 4+ years experience using R or Python in an analytical environment and an excellent understanding of SQL
• Solid understanding of marketing concepts and marketing performance measurement concepts
• Ability to use R or Python in an analytical environment and have a strong working proficiency of SQL

Responsibilities

• Extract and organize data from disparate sources, including but not limited to prospect lists, internal data warehouse environments, and site traffic databases, into a usable form for consumption and analysis
• Define and manage KPIs, deliver analysis, and manage the overall reporting of metrics and insights that lead to marketing conversion improvements
• Partner closely with marketing to understand how analytics can help enable, measure, and achieve business goals
• Identify opportunities for automation of manual reporting processes across the team for improved efficiency and better compliance
• Responsible for performance analysis across various channels to provide visibility into key business and marketing metrics
• Serve as an expert on all things data for their partners in the marketing organization
• Exercise critical thinking and creativity to look for ongoing campaign optimization, process improvement, or reporting opportunities

Preferred Qualifications

• Experience with marketing attribution methodologies and concepts
• Experience analyzing marketing data across various channels
• Familiarity with campaign execution and campaign optimizations

Benefits

• Health, Dental, & Vision benefits plus savings plans
• Work anywhere in the U.S
• Mac computers + work from home stipend to set up your home office
• Monthly internet and phone reimbursement
• Employee Stock Purchase Plan
• RSUs
• 401(k) plan to help you save for retirement plus a company match
• Robust tuition reimbursement program
• $1,000 travel perk on each Earnie-versary to anywhere in the world
• Competitive days of annual PTO
• Annual “my day”
• Pet insurance!
• Competitive parental leave
• Plenty of Earnest swag, optional in person team gatherings, picnics, celebrations, and plenty of fun virtual events